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Tennis player Emma Raducanu spotted wearing Tag Heuer

At a recent Hologic WTA Tour press conference, Emma Raducanu appeared relaxed and candid at the microphone, her left wrist carrying a TAG Heuer Carrera Automatic 28mm in stainless steel with a blue diamond-set dial — a piece that sits squarely at the intersection of Swiss watchmaking credibility and contemporary femininity.

The TAG Heuer Carrera Automatic 28mm, reference WBG2310.BA0549, is built around a polished and brushed 316L stainless steel case measuring 28mm in diameter and approximately 9.7mm in height. The blue sunray dial carries eleven brilliant-cut diamond hour markers in place of the traditional indices, with a date aperture at 6 o'clock. The bracelet is the integrated five-row steel bracelet finished to match the case — a detail that elevates the piece significantly above entry-level expectations.

The real story is under the caseback. TAG Heuer's Calibre 9 is a self-winding movement beating at 28,800 vph with a 38-hour power reserve. Fitting an automatic calibre of this calibre — pun intended — into a 28mm case is a legitimate technical challenge that most Swiss manufactures sidestep entirely by defaulting to quartz at this diameter. The sapphire exhibition caseback allows the wearer to observe the rotor in motion, a detail that rewards the curious.

The Carrera lineage dates to 1963, when Jack Heuer introduced it as a tribute to the legendary Carrera Panamericana road race. Decades later, the modern Carrera collection retains the sport DNA while branching into dressed-down interpretations like this ladies' automatic. The 28mm variant represents TAG Heuer's commitment to offering mechanical watchmaking to a segment of the market that competitors often overlook.

Emma Raducanu has been a TAG Heuer brand ambassador since shortly after her stunning 2021 US Open victory, a partnership that makes commercial and aesthetic sense — both the brand and the athlete project youthful precision. At a retail price of $3,450, the Carrera Automatic 28mm WBG2310.BA0549 offers genuine automatic horology with diamonds and Swiss pedigree at a price point that few rivals can match on technical grounds alone.