Influencer Ahood spotted wearing a Rolex

Kuwaiti fashion blogger and influencer Ahood Al-Enzi appeared in a recent Instagram post wearing what is arguably the most symbolically loaded watch in the Rolex catalogue: the Day-Date 40 in 18-karat yellow gold. Photographed leaning against a wooden doorway in a light blue paisley dress, the warm gold of the President bracelet catches the light with understated authority — proof that the Day-Date requires no loud context to announce itself.

The watch in question is almost certainly the reference 228238, the current-generation Day-Date 40 introduced in 2015 to replace the long-running 118238. The 40mm Oyster case is crafted entirely from 18k yellow gold, as Rolex's strict house rule dictates — the Day-Date has never been produced in steel or two-tone. The fluted bezel, machined from the same solid gold, serves a dual functional purpose: originally engineered to screw the bezel onto the case for enhanced water resistance, it has since become one of the most recognisable visual signatures in watchmaking. The champagne dial features a mix of applied Roman numeral and baton hour markers, a classic configuration that balances legibility with formality. The President bracelet, introduced alongside the original Day-Date in 1956, remains exclusive to this model.

Powering the 228238 is the Calibre 3255, Rolex's in-house movement introduced with the 2015 refresh. It represents a ground-up redesign featuring a Chronergy escapement, a 70-hour power reserve, and a Parachrom hairspring — delivering a +2/-2 seconds per day precision rating that eclipses COSC standards. The movement is certified as a Superlative Chronometer by Rolex's own standards.

Collector appetite for the yellow gold Day-Date 40 with fluted bezel and champagne dial remains consistently strong in the Gulf region, where the model carries particular cultural cachet. The combination of Roman numerals and yellow gold reads as a deliberate aesthetic statement — not understated but not ostentatious either.

At a retail price of approximately $36,950 USD, the 228238 commands a premium in grey markets as well, often trading above list given persistent supply constraints. Ahood Al-Enzi's choice reinforces the Day-Date's enduring appeal as a crossover piece between high horology and luxury lifestyle culture.