Rapper Bigflo spotted wearing a Rolex

French rapper Bigflo, one half of the Toulouse hip-hop duo Bigflo & Oli, was recently photographed at what appears to be a sneaker or cultural event, holding a microphone and wearing a standout piece of wrist hardware: a Rolex Day-Date 36 in 18k yellow gold, complete with the signature silver/white dial and President bracelet. The image confirms the watch in sharp detail — a flat, high-contrast close-up shot placed alongside the live sighting.

The watch in question is the Rolex Day-Date 36, a reference traceable in this configuration most likely to the 118238 — the modern-era 36mm Day-Date in 18k yellow gold with fluted bezel and silver stick dial. The case measures 36mm, houses the calibre 3155 (or 3255 in the most current iterations), offering a 70-hour power reserve, paramagnetic escapement, and COSC-certified chronometric precision. The dial displays both the day spelled out in full at 12 o'clock and the date at 3 o'clock — a dual-complication layout that Rolex pioneered in 1956 and has never deviated from.

The Day-Date's collector reputation is ironclad. It was the first wristwatch to feature a day display spelled out in full, and it has been worn by world leaders, heads of state, and cultural icons for nearly seven decades. In yellow gold, the model retains its most traditional and recognizable expression — the combination of the President bracelet, fluted bezel, and warm gold case is arguably the single most recognized luxury watch silhouette in the world.

Bigflo's choice is consistent with a generation of French rap artists who have gravitated toward classic Rolex references rather than heavily customised or diamond-set pieces. It reads as a statement of understated establishment taste — aspirational but grounded in horological tradition.

On the secondary market, a yellow gold Day-Date 36 ref. 118238 with a white/silver dial trades firmly above retail, reflecting consistent demand and the perennial desirability of the Day-Date line. Grey market premiums have softened slightly from 2022 peaks but remain healthy, particularly for clean yellow gold examples in full set condition.