Youtuber AiShowSpeed spotted wearing a Jacob & Co.

At Apple's iPhone presentation event, content creator AiShowSpeed drew significant attention wearing the Jacob & Co. Epic X 'Heart of CR7', the exclusive limited-edition timepiece created through a high-profile collaboration between Jacob & Co. and football icon Cristiano Ronaldo. The 999-piece limited run represents a rare fusion of horological engineering and celebrity partnership, with the watch visible on AiShowSpeed's wrist as he documented the tech launch for his audience.

The Jacob & Co. Epic X 'Heart of CR7' is housed in a 18-karat rose gold case measuring 42mm in diameter, delivering the brand's signature architectural presence. The watch features a completely skeletonized dial constructed from sapphire crystal, providing a transparent window into the mechanical movement beneath. The open-worked design showcases the intricately finished components, while deep red accents integrated into the bezel and dial elements reference both Ronaldo's personal branding and the 'Heart' motif central to the timepiece's identity. Water resistance reaches 30 meters, appropriate for a haute horlogerie dress watch rather than a sports instrument.

At the core of the Epic X 'Heart of CR7' sits an in-house automatic movement, hand-finished and skeletonized to maximize visual impact. The movement's bridges and plates undergo meticulous decoration, visible through the sapphire caseback, making the watch as much a kinetic sculpture as a time-telling instrument. This level of finishing places the Epic X squarely in Jacob & Co.'s haute horlogerie territory, where case architecture and movement transparency define the aesthetic.

The 999-piece production cap ensures scarcity and immediate collectibility. Celebrity collaborations in watchmaking rarely achieve this level of technical refinement; most branded editions sacrifice horological substance for marketing appeal. The Ronaldo partnership, however, elevated the Epic X into a legitimate collector's piece, appealing simultaneously to watch enthusiasts and football fans. AiShowSpeed's public wearing at a high-profile tech event amplifies the watch's cultural visibility and desirability among his considerable online following.

At retail, the Jacob & Co. Epic X 'Heart of CR7' commands $88,000 USD, reflecting the rose gold construction, skeletonized finishing, and limited-edition status. Grey-market pricing typically ranges from $90,000 to $110,000 depending on condition and availability. Given the 999-piece ceiling and strong secondary demand, waitlist availability through authorized dealers remains minimal, making street sightings like AiShowSpeed's all the more noteworthy for collectors tracking this collaboration's real-world circulation.