Watch Paparazzi

Influencer Hayes Grier spotted wearing Rolex

Hayes Grier, the social media personality who rose to fame on Vine before transitioning into acting and influencer work, was photographed at the Bleach Ball wearing one of Rolex's most underrated complications: the Sky-Dweller in solid 18ct yellow gold, reference 326938. The watch's champagne Arabic dial and fluted yellow-gold bezel are immediately visible as he gestures toward the camera, making identification straightforward despite the candid angle.

Introduced at Baselworld 2012, the Sky-Dweller represents Rolex's most ambitious horological project in decades. The Cal. 9001 automatic movement — developed entirely in-house — incorporates a Saros annual calendar that requires manual correction only once per year (in February), a dual time zone display via the off-center 24-hour disc, and the patented Rolex Ring Command bezel that allows function selection by rotating the outer bezel rather than pulling the crown to different positions. At 42mm across in 18ct yellow gold with an Oyster bracelet, the 326938 is both substantial on the wrist and unmistakably precious.

The 326938 — all-yellow-gold case, fluted bezel, champagne dial with Arabic numerals, yellow Oyster bracelet — is the flagship expression of the Sky-Dweller line. It sits above the Rolesor (two-tone) and stainless steel variants, and its weight alone signals seriousness. Collectors have historically undervalued the Sky-Dweller relative to the Daytona and GMT-Master II, though grey-market premiums have steadily narrowed that gap as awareness of the movement's genuine complexity has grown.

Grier, who has cultivated a streetwear-meets-luxury aesthetic across his platforms, pairs the watch here with a Comme des Garçons PLAY hoodie and black distressed denim — a juxtaposition that is very much on-brand for the younger influencer demographic that has driven demand for statement Rolex pieces in recent years.

At a retail price north of $47,000 USD, the 326938 is a serious investment. On the secondary market, all-gold Sky-Dwellers trade at or modestly above retail, reflecting steady but not speculative demand. For a watch with this level of mechanical content, that pricing remains, arguably, a relative bargain compared to peers from Patek Philippe or A. Lange & Söhne offering similar annual-calendar complications.