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Entrepreneur Alessandro Squarzi spotted wearing Tudor

Alessandro Squarzi, the Creative Director behind Fortela — the Italian brand that has made selvedge denim and vintage Americana its signature language — was recently spotted on the wrist wearing the Tudor Ranger reference M79950 in stainless steel. For someone whose entire professional identity is built around considered, historically rooted objects, the choice reads as anything but accidental.

The Tudor Ranger M79950 is a 39mm stainless steel sports watch reintroduced by Tudor in 2022 after a long hiatus. The case measures 12mm in thickness and is water-resistant to 100 metres, keeping it firmly in daily-wear territory. At its heart beats the MT5402, a manufacture movement developed entirely in-house by Tudor, offering a 70-hour power reserve, a silicon hairspring for improved antimagnetic resistance, and COSC-level accuracy certification. The dial follows a three-hand layout with no date — a decision that gives the Ranger a clean, instrument-style legibility that recalls its field-watch origins.

That heritage matters. The original Tudor Oyster Prince Ranger was issued to members of the 1952 British North Greenland Expedition, positioning it alongside the Rolex Explorer as one of the few references with documented polar provenance. The 2022 revival honours that legacy with a matte, Explorer-inflected dial, cathedral hands, and a mix of applied and printed hour markers — period-correct details executed without pastiche.

For collectors, the Ranger M79950 occupies a compelling niche: a manufacture-movement Tudor at a price point well below Rolex, with a dial design that wears equally well on a nato strap or the supplied steel bracelet. It has attracted attention from buyers who want depth of story alongside wearability, and Squarzi's adoption of it reinforces that positioning. His taste — rooted in function, fabric, and provenance — maps directly onto what Tudor intended with this reference.

The Tudor Ranger M79950 carries an official retail price of approximately $2,825 USD. On the secondary market, demand has been steady rather than speculative, with grey-market prices tracking close to or slightly below retail — a sign of healthy, unsaturated availability rather than a watched-pot hype cycle. For a watch with genuine expedition heritage and an in-house movement, that accessibility remains one of its strongest arguments.