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Tennis player Novak Djokovic spotted wearing Hublot

Following his commanding performance in the Wimbledon quarter-finals on July 8, 2026, tennis champion Novak Djokovic was photographed wearing the ultra-limited Hublot Big Bang Tourbillon 'Novak Djokovic GOAT' Edition in green. The 44mm sports watch, one of only eight produced in this exclusive green variant, represents a rare collision between haute horlogerie and professional tennis at the highest level.

At the heart of the Hublot Big Bang Tourbillon Djokovic GOAT Edition beats the HUB6035, Hublot's proprietary automatic tourbillon calibre. This movement delivers the brand's signature combination of precision and visible mechanical artistry through the skeletonised dial, allowing full view of the tourbillon regulator and escapement. The 44mm case utilises Hublot's innovative recycled composite material—reportedly fashioned from Djokovic's match-worn apparel and discarded rackets—positioning the timepiece at the intersection of sustainability and elite performance. The white rubber strap with green accents complements the green composite bezel, creating a cohesive, sports-oriented aesthetic that differentiates this reference from standard Big Bang Tourbillon releases. Water resistance reaches 100 metres, suitable for the professional athlete's lifestyle despite the luxury positioning.

This collaborative edition stands apart within the Big Bang Tourbillon lineage through its material innovation and production scarcity. Where conventional Big Bang Tourbillon references employ titanium, ceramic, or gold cases in larger production runs, the Djokovic GOAT green variant's limitation to eight pieces and its upcycled composite construction elevate rarity and narrative value simultaneously. Hublot has long positioned itself as the official timekeeper and sponsor of professional tennis, with Djokovic among its most prominent ambassadors.

Djokovic's choice underscores his role as a Hublot ambassador and reflects the watchmaker's strategy of embedding its timepieces within the private, celebratory moments of elite competitors. The green dial and case echo his legendary performances on grass courts—Wimbledon victories that form part of his GOAT (Greatest of All Time) legacy. This pairing of champion and chronograph demonstrates how sports partnerships transcend marketing, becoming material extensions of athletic identity.

The Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition in green commands a retail price of $130,000 USD. Grey-market availability remains virtually non-existent given the eight-piece production run; should any secondary-market transaction occur, comparable limited Hublot Big Bang Tourbillon pieces suggest valuations in excess of $150,000 USD. Collectors pursuing this reference face the dual barrier of extreme scarcity and brand allocation, making it one of contemporary sports watchmaking's most restrictive acquisitions.