Pilot Günther Steiner spotted wearing a Cyrus

At the Abu Dhabi Grand Prix, Günther Steiner — the outspoken and telegenic team principal of the Haas F1 Team — was caught on camera sporting a Cyrus Klepcys DICE in titanium, a limited edition restricted to just 50 examples worldwide. The sighting occurred trackside during media duties, where the distinctive barrel-shaped case of the Klepcys DICE was clearly visible against the cuff of his Haas team shirt.

Cyrus is a Geneva-based independent manufacturer founded in 2010 by the Kersys family, and the Klepcys DICE represents the brand's most complex movement to date. The acronym DICE stands for Double Independent Chronograph Evolution — a complication that enables two chronograph functions to operate in complete mechanical isolation. Unlike a traditional split-seconds (rattrapante) chronograph, where both hands share the same base mechanism, the DICE uses two entirely separate column-wheel chronograph trains, each with its own start/stop/reset control. This architecture permits measurement of two wholly unrelated time intervals simultaneously, an innovation with obvious appeal in motorsport contexts.

The movement, calibre CYR609SQDICE, beats at 28,800 vph and is presented in a fully skeletonised architecture visible through the open-worked dial. Sapphire crystal bridges replace traditional metal bridges in key areas, exposing the gear trains and column wheels to direct view. The characteristic Klepcys tonneau-shaped case measures approximately 44.5mm × 46mm and is crafted in grade-5 titanium for the limited edition, keeping wrist weight surprisingly manageable given the visual mass. Blue and red accents on the chronograph controls echo a motorsport-ready colour palette.

For collectors of independent horology, the Klepcys DICE occupies a serious position: a 50-piece titanium edition from a small Geneva manufacture with a genuinely novel complication places it firmly in the category of serious limited-edition pieces rather than marketing exercises. Cyrus has cultivated a niche but loyal following among enthusiasts who prize technical originality over brand heritage.

Steiner's choice is characteristically unorthodox — he has never been a man for conventional luxury signalling. A watch that prioritises mechanical substance over name recognition, from a brand that operates outside the mainstream, suits his public persona precisely. With retail pricing north of $50,000 USD and a production run of just 50 pieces, secondary market availability is extremely limited.