American football player Odell Beckham Jr spotted wearing a Rolex

Odell Beckham Jr has long been one of the NFL's most committed watch collectors, and his latest sighting does nothing to undermine that reputation. The Cleveland Browns receiver was spotted on the wrist with one of the rarest and most labor-intensive factory-set references in the entire Rolex catalog — the GMT-Master II 126755SARU, a piece that occupies a very specific and rarefied corner of professional watchmaking.

The Rolex GMT-Master II 126755SARU is built on the brand's in-house Calibre 3285 movement, a third-generation GMT architecture offering a 70-hour power reserve, Chronergy escapement, and a bidirectional self-winding rotor. The case and bracelet are crafted entirely in 18K Everose gold — Rolex's proprietary rose gold alloy formulated to resist fading over time. At 40mm, it sits on an Oyster bracelet with the Easylink 5mm comfort extension system. What separates the 126755SARU from every standard GMT-Master II, however, is its bezel: rather than the signature two-tone Cerachrom ceramic insert, Rolex's gem-setting workshops have pavé-set the entire bezel ring with alternating natural red rubies and blue sapphires, evoking the classic Pepsi color scheme through precious stones rather than engineered ceramic.

From a collector's perspective, the 126755SARU is not a watch you stumble across at an authorized dealer. Rolex produces it in extremely limited numbers, and its position within the so-called 'gem-set' tier of the collection means it is typically allocated to only the most established retail relationships. The reference commands serious attention at auction and on the secondary market precisely because it bridges tool-watch DNA with haute joaillerie execution — a combination Rolex does not attempt often.

Beckham Jr is a known enthusiast whose public appearances have included references from Patek Philippe, Audemars Piguet, and Richard Mille, but the GMT-Master II 126755SARU signals a deliberate move toward rarer Rolex factory-set territory. It is the kind of piece that collectors debate the merits of seriously.

Retail in the UK is listed at approximately £65,000, placing the USD equivalent comfortably above $80,000 at current rates. On the grey market, where demand for gem-set Rolex references has strengthened considerably, the 126755SARU trades at a meaningful premium over list — reflecting both its scarcity and the sustained appetite among serious collectors for factory-finished precious stone references.