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Actor Jon Øigarden spotted wearing Rolex

Jon Øigarden, the acclaimed Norwegian actor known for his work in 'Succession'-era prestige television, was recently photographed adjusting his tie while wearing what appears to be a Rolex GMT-Master II 'Pepsi' on a stainless steel Jubilee bracelet — almost certainly the reference 126710BLRO, introduced at Baselworld 2018 to considerable fanfare.

The 126710BLRO represents a genuine engineering milestone for Rolex. For the first time, the manufacture managed to produce a two-colour Cerachrom ceramic bezel insert — the iconic red and blue 'Pepsi' configuration — from a single piece of ceramic, using a differential oxidation process. Prior attempts at a ceramic Pepsi had been abandoned because ceramic resists conventional dyeing. The result, debuted in steel, was an instant sensation. The watch houses the in-house Calibre 3285, Rolex's latest-generation GMT movement, offering a 70-hour power reserve, Chronergy escapement, and +/-2 seconds per day precision — a significant technical upgrade over the older Calibre 3186.

The pairing with the five-link Jubilee bracelet was a deliberate heritage nod. The original GMT-Master ref. 6542 of 1954 was offered on a Jubilee, a configuration that had been absent from the GMT lineup for decades. Its reintroduction delighted purists and gave the 126710BLRO a versatility its Oyster-bracelet sibling lacks — equally at home with a suit as with casual dress, as Øigarden's appearance confirms.

Among collectors, the 126710BLRO occupies a unique position: it is simultaneously one of Rolex's most coveted sports references and one of its most accessible in terms of wearability. Waitlists at authorised dealers remain substantial globally, and the grey market consistently prices it well above retail — a reflection of sustained demand rather than speculative flipping.

At an official retail price of approximately $10,700 USD, the 126710BLRO trades on the secondary market between $17,000 and $23,000 depending on condition and box/papers status. For Øigarden, a man whose screen presence is built on quiet authority, the GMT-Master II 'Pepsi' is a fitting choice — technically serious, historically rich, and impossible to ignore.