Artist Asahd Tuck Khaled spotted wearing a Rolex

At what may be the most talked-about celebrity wrist shot in recent memory, two-year-old Asahd Tuck Khaled — son of hitmaker DJ Khaled and a credited Grammy-nominated executive producer in his own right — was photographed wearing a 31mm Rolex Datejust in 18k yellow gold, complete with a factory brilliant-cut diamond bezel and diamond-index champagne dial, all riding a Presidential bracelet. The image, widely circulated on social media, set the watch community buzzing not because of the model itself, but because of who was wearing it.

The Rolex Datejust 31 in this configuration sits within the manufacturer's mid-size offering, bridging the 28mm and full 36mm references. The 31mm case houses the Rolex Calibre 2235, a self-winding movement with a paramagnetic Parachrom hairspring, beating at 28,800 vph and offering approximately 55 hours of power reserve. The champagne dial is set with ten brilliant-cut diamond hour markers, while the bezel features a single row of factory-set round brilliant diamonds — a configuration Rolex refers to as a 'diamond-set bezel.' The President bracelet, crafted entirely in 18k yellow gold with its distinctive three semi-circular link design, was introduced in 1956 to celebrate the Day-Date and remains one of the most recognisable bracelets in watchmaking.

From a collector standpoint, this reference — most likely 178288 or the updated 278288RBR depending on production year — occupies a specific niche: it is unambiguously a statement piece rather than a tool watch, positioned toward buyers for whom yellow gold and diamonds signal intent rather than restraint. Grey market demand for full-yellow-gold diamond Datejust 31 examples remains consistently strong, with well-specced references typically trading above retail.

Asahd Khaled became perhaps the youngest Grammy-credited executive producer in history at age one, listed on DJ Khaled's 2017 album 'Grateful.' His father has long been vocal about his son's involvement in music, and the lavish wardrobe — complete with a custom Jordan Brand tee bearing his name — fits squarely within the Khaled aesthetic of abundance and affirmation.

At an estimated grey market value of approximately $38,000–$42,000 for this specification, the Rolex Datejust 31 Yellow Gold Diamond is no casual accessory. For the Khaled family, it appears to be a perfectly natural toddler accessory.