Singer Maluma spotted wearing a Hublot

Maluma, the Colombian singer and global reggaeton icon, was recently spotted wearing the Hublot Classic Fusion Aerofusion Chronograph Yellow Gold Pelé Edition, reference 525.VX.0179.VR.PEL14 — a limited-production piece that carries genuine emotional weight in the world of football and watchmaking alike.

The watch was born from Hublot's long-standing partnership with Pelé, the Brazilian forward widely regarded as the greatest footballer in history. Limited to 100 examples, the ref. 525.VX.0179.VR.PEL14 is housed in a 45mm 18k yellow gold case — a deliberate nod to the Seleção's iconic gold jersey. The openworked dial reveals the HUB1155 flyback chronograph movement, an automatic calibre with a column wheel mechanism, silicon escapement, and 50-hour power reserve. Pelé's signature is engraved directly onto the movement bridge, making the autograph a structural part of the watch rather than a decorative afterthought. A green rubber strap completes the Brazilian colour reference.

For collectors, the Pelé Edition occupies a specific and respected niche. Hublot celebrity and sports collaborations are numerous, but this particular reference carries the added gravity of Pelé's personal involvement during his lifetime, combined with the scarcity of a true 100-piece production run in solid yellow gold. Since Pelé's passing in December 2022, demand for this reference has quietly intensified among both football memorabilia collectors and serious watch enthusiasts — a convergence that does not always occur.

Maluma's choice is culturally coherent. The singer has made no secret of his love for football — he famously performed at the 2018 FIFA World Cup in Russia — and wears watches as deliberate style statements rather than incidental accessories. A yellow gold Hublot dedicated to the sport's most iconic figure reads as a personal tribute as much as a collector's acquisition.

On the market, the Classic Fusion Aerofusion Chronograph Pelé Edition carries a UK list price of £29,800, translating to approximately $37,000–$38,000 USD at retail. Grey market values have edged above retail since Pelé's death, with examples trading between $40,000 and $48,000 USD depending on condition and provenance documentation.