Harry Styles has never been a celebrity who wears watches for the sake of it. The former One Direction member and solo artist turned cultural touchstone has cultivated a personal aesthetic built on deliberate, often surprising choices — and the Audemars Piguet Royal Oak reference 15400OR.OO.D002CR.01 spotted on his wrist is entirely consistent with that reputation.
The Royal Oak 15400OR is the rose gold, 41mm iteration of AP's flagship sports watch, pairing an 18-karat pink gold case and bracelet with a chocolate brown 'Grande Tapisserie' dial. The dial's hand-guilloché pattern — applied by craftsmen at Le Brassus — catches light with a depth that no photograph fully captures in person. Beneath the sapphire caseback sits Calibre 3120, a self-winding movement beating at 21,600 vph with 40 jewels and a 60-hour power reserve. Water resistance is rated to 50 metres. The reference succeeded the celebrated 15300OR and introduced a slightly larger case diameter, bringing the Royal Oak in line with contemporary sizing preferences without abandoning its architectural proportions.
Among collectors, the 15400OR occupies a clear and coveted position. Rose gold Royal Oaks have historically commanded strong premiums on the secondary market, owing both to the precious metal's cost and to the dial-and-bracelet combination that many regard as the warmer, more characterful alternative to the stainless steel 15400ST. The reference has since been discontinued in favour of the current 15500OR, which makes surviving examples of the 15400 generation increasingly sought after by those who prefer the slightly slimmer Calibre 3120 architecture.
Styles' broader watch collection is not extensively documented, but his eye for craft-led, non-obvious luxury aligns naturally with what the Royal Oak represents — a watch designed by Genta in 48 hours that redefined what a sports watch could be, then spent five decades proving the point.
At retail, the 15400OR carried a list price in the region of $38,500 USD, though the reference is no longer in current production. On the grey market, demand for rose gold Royal Oaks in strong condition has kept values firmly above original retail, reflecting the enduring collector appetite for AP's pink gold sports references.
Harry Styles wearing Rolex
Rolex Day Date in Yellow Gold with a Champagne Dial
Ref. unknown
List Price: unknown
08/06/2023
Harry Styles wearing Rolex
Rolex Oysterdate reference 6694 from the 1960s
Ref. 6694
List Price: unknown
08/06/2023
Harry Styles wearing Patek Philippe
Patek Philippe World Time in 18K Rose Gold
Ref. 5130R
List Price: $40,000
03/05/2023
Zayn Malik wearing Audemars Piguet
Audemars Piguet Royal Oak 41mm 18K Rose Gold Automatic Silver Dial
Ref. 15400OR
List Price: $50,500
03/05/2023
Young Thug wearing Audemars Piguet
Audemars Piguet Royal Oak Automatic Rose Gold Blue Dial
Ref. 15400OR
List Price: $56,200
03/05/2023
Nicky Jam wearing Audemars Piguet
Audemars Piguet Royal Oak 41mm 18K Rose Gold Automatic Silver Dial
Ref. 15400OR
List Price: $50,500
03/05/2023
John Legend wearing Audemars Piguet
Audemars Piguet Royal Oak Automatic Rose Gold Blue Dial
Ref. 15400OR
List Price: $56,200
03/05/2023
Mario Götze wearing Audemars Piguet
41mm Audemars Piguet Royal Oak in 18k rose gold with a silver grande tapisserie dial and luminous rose gold hands
Ref. 15400OR
List Price: $50,500
30/04/2023
2 Chainz wearing Audemars Piguet
41mm Audemars Piguet Royal Oak in 18ct rose gold, fully set with baguette-cut diamonds
Ref. 15400OR
List Price: unknown
29/04/2023
Drake wearing Audemars Piguet
Audemars Piguet Royal Oak Chronograph 18k Rose Gold Ref. 15400OR – Drake Spotted
Ref. 15400OR
List Price: $27,000
30/11/2022
Marshmello wearing Audemars Piguet
Audemars Piguet Royal Oak 18kt Pink Gold – Reference 15400OR
Ref. 15400OR
List Price: $40,500
30/11/2022
Kevin Pietersen wearing Audemars Piguet
Audemars Piguet Royal Oak 18kt Pink Gold Blue Dial – Reference 15400OR.OO.1220OR.03
Ref. 15400OR
List Price: $35,000
30/11/2022