Watch Paparazzi

Singer Maluma spotted wearing Richard Mille

Maluma was spotted at the MTV Video Music Awards wearing a Richard Mille RM 67-01 Automatic Extra Flat in 18K rose gold, its entire case surface covered in diamond pavé setting. The VMAs, a reliably fertile hunting ground for high-end watch sightings, delivered one of its more technically interesting captures — because beneath the diamonds lies a movement that represents one of Richard Mille's most serious horological achievements.

The RM 67-01 was introduced as the brand's answer to a genuine engineering challenge: delivering a fully automatic, skeletonised movement inside a case measuring less than 8mm in total thickness. The Calibre CRMA7 automatic movement achieves this through an ultra-thin rotor system and a tonneau-shaped baseplate architecture that conforms to the distinctive elongated case form. The movement offers hours, minutes, date, and function selector indication — meaningful complications packed into a profile that rivals dress watches from Piaget and Jaeger-LeCoultre. The skeletonised bridges are finished with bevelling and circular graining, visible through the open dial, which creates a striking visual tension against the diamond-encrusted case surround.

Among collectors, the RM 67-01 occupies a specific and respected niche within the Richard Mille catalogue. While the brand is better known for its tonneau-shaped, carbon-composite sports models, the 67-01 demonstrates that Richard Mille can execute genuine watchmaking refinement. The rose gold diamond-set configuration elevates an already exclusive piece into rarefied territory — production numbers are limited and each diamond placement is executed by hand, adding considerable lead time and cost to the manufacturing process.

Maluma has built a reputation as one of the most watch-literate figures in Latin music. His collection is known to include multiple high-complications from independent and prestige brands, and Richard Mille has become a recurring presence on his wrist at major events. The VMAs appearance reinforces his alignment with the brand's celebrity-driven positioning, where athletic and entertainment figures serve as highly visible ambassadors.

The Richard Mille RM 67-01 in full diamond-set 18K rose gold carries a market price in the region of $140,000, placing it firmly in the upper tier of the brand's standard catalogue. On the secondary market, diamond-pavé configurations from Richard Mille tend to hold value steadily given the material cost embedded in the piece itself, though liquidity remains dependent on finding a buyer aligned with that specific aesthetic.