Footballer Pelé spotted wearing a Hublot

Pelé, the Brazilian footballing icon whose relationship with Hublot stretches back years through an official ambassadorial role, was photographed wearing the Hublot Big Bang Evolution in its all-ceramic 'Black Magic' configuration — reference 301.QX.1724.RX. The sighting underscores a partnership between footballer and brand that has always felt more organic than transactional, with Pelé genuinely gravitating toward the bold, sport-forward aesthetic the Big Bang represents.

The Big Bang Evolution ref. 301.QX.1724.RX is built around a 44mm black ceramic case paired with a black ceramic and rubber-integrated strap system — the so-called 'One Click' mechanism allowing rapid strap changes without tools. Inside sits the HUB4100 automatic movement, a robust 25-jewel calibre beating at 28,800 vph with a 50-hour power reserve. The dial repeats the all-black theme, with applied hour markers and chronograph subdials at three, six, and nine o'clock maintaining legibility without sacrificing the piece's monolithic character.

The Big Bang, first introduced in 2005 under then-CEO Jean-Claude Biver, was a deliberate provocation — a watch that fused haute horlogerie construction with street-level attitude. The ceramic-cased variants that followed quickly became reference points for the 'sports luxury' segment. Black ceramic, far more scratch-resistant than steel yet technically demanding to machine and finish, gave Hublot a material identity that competitors scrambled to match. The 301.QX.1724.RX sits within the core Big Bang lineup, meaning strong after-sales support and wide boutique availability.

Pelé's association with Hublot is well-documented. The brand signed him as a global ambassador and produced limited edition pieces in his honour, making his appearance in a production Big Bang Evolution feel almost like an off-duty moment — the ambassador choosing the brand's workhorse over the commemorative showpiece.

On the secondary market, the Big Bang Evolution in black ceramic trades close to or slightly below retail, reflecting healthy supply and consistent demand. Retail pricing sits in the £14,000 range in the UK, translating to approximately $17,500 USD depending on exchange rates, with grey-market examples typically available at a modest discount. For collectors, the Black Magic remains an entry point into Hublot's ceramic mastery without the premiums attached to precious-metal or limited-edition variants.