Singer Ayushmann Khurrana spotted wearing a Emporio Armani

Ayushmann Khurrana, one of Bollywood's most commercially astute and critically acclaimed singer-actors, was recently photographed wearing an Emporio Armani Classic Chronograph on his wrist — a choice that speaks volumes about his deliberately grounded personal style. While contemporaries reach for six-figure Swiss complications, Khurrana opts for something quietly purposeful.

The watch in question is the Emporio Armani AR1733, identifiable by its 43mm polished stainless steel case, matte black dial, applied silver-tone baton hour markers, and the brand's iconic eagle emblem stamped at 12 o'clock. The three-subdial chronograph layout — seconds counter at 9, 30-minute register at 3, and a 24-hour indicator at 6 — is powered by a Japanese Miyota OS10 quartz chronograph movement, a workhorse caliber that delivers reliable timekeeping without Swiss-level servicing costs. The black genuine leather strap with contrast stitching completes a look that is unambiguously dressy-casual.

Emporio Armani, the diffusion line of Giorgio Armani launched in 1981, entered watchmaking as a licensing arrangement, with timepieces manufactured by Fossil Group under the EA banner. The Classic Chronograph line has been a consistent seller since the mid-2000s, appreciated less by horological collectors and more by design-conscious consumers who want a credible wrist presence without entering Swiss territory. It occupies the accessible fashion watch segment alongside Michael Kors and DKNY — aspirational branding at an attainable price.

From a collector standpoint, the AR1733 holds no grey-market premium and depreciates rapidly post-purchase. It is not a watch that appreciates; it is a watch that communicates. And in Khurrana's case, the communication is deliberate — an artist known for choosing socially resonant film roles and authentic personal branding is not going to show up in a Hublot. The Emporio Armani is on-brand for someone who built a career on relatability.

At an official retail price of approximately $260 (Rs. 18,700 in India), the Emporio Armani Classic Chronograph AR1733 remains one of the more convincing entry points into chronograph ownership. For fans of Khurrana looking to replicate the look, availability is wide and pricing is stable — no grey-market hunting required.