Actor Jerry Seinfeld spotted wearing a Tag Heuer

In Season 10, Episode 12 of his long-running web series 'Comedians in Cars Getting Coffee,' Jerry Seinfeld is caught on camera wearing a vintage Heuer Autavia on a bracelet during what appears to be a restaurant scene. The watch is immediately identifiable to trained eyes: the reverse-panda silver dial with twin black subsidiary registers, bold blue chronograph seconds hand, matching blue tachymeter bezel insert, and the distinctive 'Heuer' signature across the dial confirm this as the legendary 'Siffert' Autavia — one of the most significant references in vintage sports-watch collecting.

The reference in question is the Heuer Autavia 1163V, produced in the early 1970s and named posthumously by collectors in honour of Swiss Formula 1 driver Jo Siffert, who wore the model as part of his Heuer sponsorship before his death at Brands Hatch in October 1971. The 'V' suffix denotes the blue bezel variant, which distinguishes it from the standard 1163 with its black bezel. The case measures 42mm — large for its era — housing the Calibre 12 automatic movement, a column-wheel chronograph developed jointly by Heuer, Breitling, Buren, and Dubois-Dépraz and introduced in 1969. The bracelet on Seinfeld's piece appears to be a period-correct Gay Frères 'rice' bracelet, adding to the authenticity.

From a collector's standpoint, the 1163V 'Siffert' occupies a premier tier of vintage Heuer desirability. The combination of the reverse-panda dial, blue accents, and motorsport provenance creates a convergence of factors that drives fierce competition at auction. Condition of the dial — particularly the printed registers and lume plots — is critical to value. A crisp example commands a significant premium over the already elevated baseline.

Seinfeld's horological credentials are well established. He has publicly discussed his passion for vintage watches in multiple interviews and has been spotted over the years wearing pieces ranging from vintage Rolexes to rare Patek Philippes. Wearing the Siffert Autavia as a functional daily watch on a TV production set underscores the man's comfort with his collection rather than any desire to perform wealth.

On the current grey market, a clean Heuer Autavia 1163V 'Siffert' with an honest dial and matching bracelet trades firmly in the $60,000–$120,000 range depending on condition and provenance, with exceptional examples having surpassed that ceiling at major auction houses. These were never inexpensive watches to acquire, and the Siffert name ensures they never will be.