Watch Paparazzi

Influencer Danielle Bernstein spotted wearing Jacob & Co

At a Jacob & Co brand event — evidenced by the house's signature logo wall visible in the background — New York-based fashion influencer Danielle Bernstein was spotted on the wrist with one of the Geneva maison's most visually arresting creations: the Brilliant Skeleton Northern Lights in stainless steel. The coordination was deliberate; Bernstein's head-to-toe green botanical print jumpsuit mirrored the watch's vivid emerald skeleton dial with near-perfect chromatic alignment.

The Jacob & Co Brilliant Skeleton Northern Lights measures 44mm in diameter and is built around a stainless steel case entirely encrusted with 360 round brilliant-cut diamonds set in double pavé rows across the bezel — a configuration that eliminates virtually every millimeter of bare metal. The dial is the watch's defining feature: a fully skeletonized green-lacquered movement plate that exposes the JCAM01 manual-wind caliber beneath. That movement, developed in-house, beats at 21,600 vph and delivers a 48-hour power reserve, with its bridges and wheels finished to Geneva's high decorative standards and visible through the open architecture of the dial.

From a collector's perspective, the Northern Lights colorway carries particular weight within the Brilliant Skeleton family. The green hue — referencing the chromatic phenomenon of the aurora borealis — gives the piece a theatricality that the standard versions lack, and the limited production run of just 101 pieces worldwide makes secondary market availability genuinely scarce. Jacob & Co has been aggressive in positioning its skeleton pieces as crossover objects between watchmaking and jewelry, and the Brilliant Skeleton series is arguably the clearest expression of that philosophy.

Danielle Bernstein, founder of the WeWoreWhat platform and one of fashion's most commercially significant influencers, has long incorporated luxury accessories into her content universe. Her appearance at a Jacob & Co event wearing the brand's own piece — accessorized further with matching emerald earrings and a diamond choker — reads less as a casual sighting and more as a fully styled brand collaboration moment.

At an official retail price of $58,500, the Brilliant Skeleton Northern Lights sits firmly in Jacob & Co's high-jewelry watch segment. Grey market activity on limited colorways within this line has historically tracked close to or above retail given constrained supply, making this a hold rather than a flip for most collectors.