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Singer Nicky Jam spotted wearing Rolex

Nicky Jam was recently spotted wearing one of the most exclusive configurations in the Rolex catalog: the Day-Date 40 in platinum, reference 228206, fitted with a pavé diamond dial and smooth bezel on the iconic President bracelet. The sighting is a reminder that, within the Day-Date family, platinum occupies a category of its own — both in rarity and in cost.

The 228206 runs on Rolex's in-house Calibre 3255, a manufacture movement introduced in 2015 and widely regarded as one of the most technically accomplished automatic movements in series production. The 70-hour power reserve, Chronergy escapement, and Parachrom hairspring combine with a COSC-certified precision rate to deliver performance that rivals far more exotic independent makers. The 40mm Oystersteel case — here rendered in 950 platinum — houses the movement behind a sapphire crystal with Cyclops magnification over the date and a quintuple-secured crown.

The Day-Date's history is inseparable from its symbolism. Launched in 1956 as the first wristwatch to display the full day of the week spelled out, it was adopted by presidents, heads of state, and entertainers alike — a trajectory that earned it the unofficial title 'The President's Watch.' The platinum iteration has always been the apex of the line, produced in smaller quantities than the yellow, white, or Everose gold versions and commanding a significant premium accordingly. A pavé dial, set by Rolex's in-house gem-setting atelier with brilliant-cut diamonds across the entire dial surface, represents the most jewellery-forward expression of the reference.

Nicky Jam — born Nick Rivera Caminero — is one of the defining voices of reggaeton's global expansion. His 2017 album Fénix and the chart-topping collaboration 'X' with J Balvin cemented his standing as a crossover force across Latin America, the United States, and beyond. His watch choices have historically reflected that success with restraint and directness — this platinum Day-Date is precisely that.

At a reported retail price of $125,000, the 228206 with pavé dial sits at the upper tier of the Day-Date range. On the secondary market, platinum Day-Date 40 references with diamond dials trade at or above retail, supported by consistent demand and limited production — making this as much a store of value as a statement piece.