Actor Roger Moore spotted wearing a Seiko

When A View to a Kill hit theaters in 1985, audiences were treated to one of the most technically sophisticated quartz watches ever placed on a fictional spy's wrist. Roger Moore, in his final outing as James Bond, wore the Seiko SPR007 7A28-7020 — a watch that deserved far more attention for its movement than it ever received from the general public. Bond spotters and horological researchers have since elevated it to genuine collector status.

At the heart of the Seiko SPR007 is the caliber 7A28, a movement Seiko introduced in 1983 that achieved a genuine world first: it was the first analog-digital quartz chronograph ever produced. The module combines a traditional analog time display with a digital LCD readout capable of stopwatch, alarm, and elapsed-time functions — all driven by quartz oscillation with a typical accuracy of ±15 seconds per month. The case is stainless steel, sized at approximately 37mm, with an integrated bracelet and the futuristic, angular profile characteristic of Seiko's Sport and Technical lines of the era. The reference 7A28-7020 denotes the movement (7A28) and the case/dial configuration (7020), with the SPR007 designation applied to the export variant.

Seiko's involvement with the Bond franchise spanned several films from The Spy Who Loved Me through A View to a Kill, and the relationship produced some of the most collectible prop-adjacent watches of the quartz era. Unlike earlier Bond Seikos that leaned into gadget gimmickry, the SPR007 is remarkable for being a genuinely advanced piece of everyday technology — the world-first movement gives it legitimate horological standing beyond its film association.

Roger Moore wore the SPR007 in his seventh and final Bond film, aged 57 at the time of filming — a detail that adds a certain poignancy to the sighting. Moore was always more relaxed about watch accuracy than his successors, but Seiko's product placement was deliberate and prominent throughout the production.

On the secondary market, the Seiko SPR007 7A28-7020 commands serious premiums when examples surface in good condition with original bracelet and functioning module. Clean examples in working order regularly trade between $800 and $2,500 depending on completeness, with Bond-documented provenance pushing prices higher among both watch collectors and film memorabilia enthusiasts.