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Actor Roger Moore spotted wearing Seiko

When 'For Your Eyes Only' hit cinemas in 1981, audiences were watching Roger Moore's fifth outing as James Bond — and sharp-eyed viewers could spot something genuinely interesting on his wrist. The Seiko H357 Duo-Display, rather than a luxury Swiss dress watch, was Bond's chosen timepiece for the film, continuing a productive commercial partnership between EON Productions and Seiko that had begun with 'The Spy Who Loved Me' in 1977.

The Seiko H357 is powered by the caliber H357, a sophisticated quartz movement that simultaneously drives both an analog three-hand display and an integrated digital LCD window within the same dial architecture. This dual-display approach — referred to by Seiko as the Duo-Display — was not a gimmick but a legitimate feat of compact Japanese engineering. The case is constructed in stainless steel with a distinctly utilitarian, sport-forward profile appropriate to the late-1970s and early-1980s aesthetic that Seiko dominated. Functions include standard timekeeping alongside chrono and alarm capabilities accessible through the digital module.

From a collector's standpoint, Bond-associated Seiko references occupy a unique niche. They sit at the intersection of serious horological interest and cinema memorabilia, attracting both vintage Seiko enthusiasts and Bond collectors who might otherwise never overlap. The H357 specifically benefits from its prominent on-screen visibility and the undeniable charisma of Roger Moore's interpretation of the character. Working examples in good condition have become increasingly scarce, and the combination of a functional LCD — notoriously fragile after four decades — and intact case finishing defines condition grading for this reference.

Roger Moore wore the H357 across key sequences in 'For Your Eyes Only,' directed by John Glen, giving the watch substantial screen time. Moore's Bond persona — urbane, self-deprecating, effortlessly stylish — lent even a Japanese quartz sports watch a certain aspirational quality that Swiss houses might envy.

On the grey market today, clean examples of the Seiko H357 Duo-Display trade at a notable premium over original retail, driven almost entirely by the Bond association. Collectors should scrutinize LCD condition carefully, as replacement panels are essentially unavailable through legitimate channels. A fully functioning, cosmetically honest example represents one of the most historically significant affordable Bond watches a collector can acquire.