Actor Roger Moore spotted wearing a Seiko

On screen in A View to a Kill (1985), Roger Moore's James Bond deploys a Seiko 6923-8080 SPD09 to receive a miniature fax transmission — a piece of gadgetry that felt cutting-edge at the time and reads as delightfully analog nostalgia today. The scene encapsulates everything that made Seiko's Bond partnership so effective: real watches, amplified by fictional superpowers.

The Seiko 6923-8080 SPD09 is a quartz LCD digital watch built around a Module 6923 movement, part of Seiko's broader family of multi-function digital calibers that dominated the early-to-mid 1980s. The case is stainless steel with a brushed and polished finish, housing a rectangular LCD display capable of showing time, date, and — at least according to Q Branch — incoming thermal fax printouts via a concealed micro-printer. In production reality, Seiko engineered a custom prop version for the film in collaboration with the Bond production team, making screen-accurate examples distinct from retail siblings.

Seiko's association with James Bond ran from Live and Let Die in 1973 through A View to a Kill, a twelve-year stretch during which the brand supplied Moore and the production with an impressive succession of models. The 6923-8080 SPD09 marks the final chapter of that partnership — Omega would not take over until GoldenEye in 1995, leaving a decade-long gap. For Seiko collectors, this specific reference represents the punctuation mark on one of the most commercially and culturally successful watch sponsorships in cinema history.

Roger Moore's seventh and final Bond appearance made him the longest-serving cinematic 007, and the watch he wore reflects the era's technological optimism. The SPD09 variant, with its clean lines and period-correct digital aesthetic, suited Moore's suave interpretation of the character far better than anything overtly sporty.

On the collector market, authentic Seiko 6923-8080 SPD09 examples in good condition command significant premiums over standard issue, driven entirely by Bond provenance. Retail pricing for new-old-stock or mint boxed examples can reach several hundred to low thousands of dollars depending on condition and documentation, though values fluctuate sharply with auction appetite and Bond memorabilia cycles.