Actor Chris North spotted wearing a Jacob & Co

On the set of the new Sex and the City film, actor Chris Noth was caught wearing a Jacob & Co Epic X Racing Skeleton in titanium, secured on the brand's distinctive black honeycomb-patterned rubber strap. The sighting is a natural fit: Noth's character Mr. Big was always coded as a man of expensive, slightly theatrical taste, and the Epic X Racing delivers precisely that energy without veering into outright excess.

The Epic X Racing Skeleton houses a hand-wound skeletonized movement visible through an open-worked dial architecture. The case is crafted from grade-5 titanium, keeping wrist weight low despite the watch's substantial 44mm diameter and aggressive lug geometry. The dial layout is unmistakably Jacob & Co — layered gear trains, exposed bridges, and a tourbillon at six o'clock visible in the product reference image are hallmarks of the Epic X line. Red-tipped hands provide the sole burst of color against the dark skeletonized backdrop, a design choice borrowed from motorsport timing aesthetics.

The Epic X Racing was introduced as Jacob & Co pushed into more serious mechanical territory, moving beyond the brand's diamond-set fashion-watch origins. The Racing variant specifically draws on Formula 1 visual language — hence the honeycomb rubber strap, the angled case flanks reminiscent of chassis bodywork, and the tachymeter-style chapter ring. It occupies a collector niche where independent watchmaking meets streetwear-adjacent design, attracting buyers who find mainstream Swiss sports watches too conservative.

Noth has long favored bold, conversation-starting watches that align with Mr. Big's fictional wardrobe philosophy. The Epic X Racing in titanium is a considered choice — distinctive without being ostentatious, technically credible without demanding horological expertise to appreciate. Wearing it on a working set rather than a red carpet suggests genuine ownership rather than styled placement.

At a list price of approximately $19,000 USD (around £14,000), the Epic X Racing Skeleton sits well below Jacob & Co's five- and six-figure complications. Grey market pricing tracks close to retail for this reference, reflecting steady but not frenzied demand. For collectors priced out of Audemars Piguet Royal Oak Concept territory, it represents an accessible entry into skeletonized sports-watch ownership with genuine brand provenance.