Watch Paparazzi

Boxer Andrew Tate spotted wearing Jacob & Co

A recent outdoor café sighting of Andrew Tate revealed the kickboxer and internet personality wearing one of the most mechanically extravagant wristwatches in current production: the Jacob & Co Bugatti Chiron Tourbillon in 18K rose gold. The watch is immediately identifiable by its Chiron-car-shaped case, exhaust-pipe crown system, and the unmistakable exposed W16 engine architecture visible through the open dial — a horological theatre piece that blurs the line between watchmaking and automotive sculpture.

The Jacob & Co Bugatti Chiron Tourbillon is powered by the JCAM37 manual-winding movement, a staggering construction featuring a functioning 16-cylinder engine with moving pistons driven by the mainspring energy, a triple-axis tourbillon, and a 60-hour power reserve. The case measures approximately 54mm × 44mm, shaped explicitly to replicate the Chiron's body silhouette. The rose gold version presents the case in warm 18K pink gold with anodized blue movement bridges — a reference to Bugatti's signature French Racing Blue. The Chiron script on the case flank and the double-B Bugatti emblems on the crowns leave no ambiguity about the collaboration's depth.

Limited to exactly 72 pieces globally, the edition number is a deliberate nod to Bugatti's heritage and the brand's collector philosophy. For serious horology collectors, this piece occupies a rarefied niche: it is less a traditional watch than a kinetic sculpture with a timekeeping function. It demands attention not through restraint but through unabashed mechanical showmanship, which has made it a polarizing yet undeniably significant reference in ultra-high-end independent watchmaking.

Andrew Tate's affinity for conspicuous luxury is well-documented across his social media presence, with a collection known to include multiple Bugatti automobiles and statement timepieces. Wearing the Chiron Tourbillon is a coherent extension of that identity — the watch and the man are both designed to provoke reaction. The alligator-skin iPhone case visible on the table reinforces that this is a considered aesthetic, not an accident.

On the market, the Jacob & Co Bugatti Chiron Tourbillon in 18K rose gold carries an official retail price of approximately $450,000. Given the 72-piece limitation and sustained demand from the intersection of automotive and watch collectors, grey-market premiums have been observed, with authenticated examples trading at or above retail in private sales. For a watch that functions simultaneously as a conversation piece, a technical marvel, and a status signal, $450,000 may be its most conventional attribute.