Watch Paparazzi

Boxer Canelo Álvarez spotted wearing Roger Dubuis

Canelo Álvarez stepped before cameras in a black formal suit and raised his fists in the classic fighter's pose — and on his left wrist sat one of the most exclusive celebrity-commissioned watches produced this decade: the Roger Dubuis Excalibur Skeleton Double Flying Tourbillon 'Canelo Victory,' limited to just eight pieces worldwide at a retail price of $325,000.

The watch is built on the Excalibur 45mm platform, one of Roger Dubuis's flagship architectures, rendered here in 18k pink gold with a black DLC-treated bezel that creates a striking two-tone contrast. The dial is fully skeletonized, exposing the caliber RD01SQ — a manually wound double flying tourbillon movement that positions both tourbillon cages symmetrically at the 6 o'clock axis without a traditional bridge overhead, creating the illusion of flight. The movement operates at 21,600 vph and delivers approximately 60 hours of power reserve. The case back, sapphire crystal, and openworked bridges give the piece full visual depth from every angle. The black leather strap with salmon stitching mirrors the pink gold case tone with understated precision.

What elevates this piece beyond a standard high-complication commission is the dial text: 'Quince de septiembre' — September 15th, the eve of Mexican Independence Day — inscribed at the base of the dial. Canelo has historically chosen that date for his most significant bouts, transforming it into a personal brand marker. Roger Dubuis honored that tradition in metal and sapphire, making the watch a wearable record of sporting and national identity. Eight pieces produced means this is, statistically, one of the rarest celebrity-branded watches by a mainstream luxury manufacturer.

Canelo Álvarez's relationship with high horology is well documented — he has been spotted in Patek Philippe, Richard Mille, and Jacob & Co — but the Roger Dubuis commission signals a deeper brand alignment. As a Roger Dubuis partner, Álvarez represents the brand's positioning at the intersection of mechanical audacity and elite sport, echoing the manufacture's Poinçon de Genève-certified ethos: every complication, no compromise.

On the secondary market, this reference essentially does not circulate publicly, given the eight-piece production run and the personal nature of the edition. Should one surface at auction, conservative estimates among specialist dealers place it above the $350,000–$400,000 range, factoring in provenance and collectibility. For collectors of both boxing memorabilia and grand complications, it is a unicorn.