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Youtuber Yulya Godunova spotted wearing Rolex

Russian content creator and YouTube personality Yulya Godunova was photographed — apparently at a formal or wedding-adjacent event — wearing a two-tone Rolex Datejust 36 on her left wrist. Dressed in an ivory off-shoulder corseted gown with a Chanel headband, Godunova chose a watch that occupies exactly the same aesthetic register: polished, brand-conscious, and classically feminine without being ostentatious.

The watch on her wrist presents the hallmark two-tone Rolesor construction Rolex has refined over decades — stainless steel case paired with 18-carat yellow gold bezel, crown, and Jubilee bracelet centre links. The current reference in this configuration is the 126203, introduced as part of the fifth-generation Datejust update in 2021. That update brought a wider lug width, redesigned Oyster architecture, and — crucially — the in-house Calibre 3235 movement: a 70-hour power reserve, Chronergy escapement, and Parachrom hairspring. This is a meaningful engineering step over the Calibre 3135 it replaced, even if the dial change is what most buyers notice first.

The Datejust 36 in two-tone Rolesor sits at a fascinating collector crossroads. Purists sometimes dismiss it as the 'entry-level luxury' option; the market disagrees. Grey-market premiums on the Jubilee-bracelet two-tone variants have been persistent, particularly on models with sunburst dials. The reference 126203 with a silver or white Roman dial consistently trades above retail — a function of Rolex's controlled authorised dealer allocation system rather than any speculative bubble.

Godunova, who has built a substantial following documenting a high-gloss lifestyle across Russian-language YouTube and social platforms, has cultivated a visual identity that leans into European luxury codes — Chanel accessories, tailored aesthetics, and now a Rolex that signals wealth fluency rather than watch-nerd credentials. The Datejust 36 is precisely the right tool for that job: immediately legible to a general audience, deeply respected by collectors.

At an official retail price of approximately $14,150 USD for the two-tone Jubilee configuration, and trading on the secondary market somewhere between $16,000 and $18,500 depending on dial variant and condition, this is not Rolex's most expensive proposition — but it may be its most culturally durable one.