Watch Paparazzi

Footballer Diego Maradona spotted wearing Hublot

Diego Maradona had a well-documented love affair with luxury watches, but even by his standards, wearing two Hublot Big Bang 'Jeans' references simultaneously is a statement. The Argentine football legend was photographed with one Ref. 301.CI.2770.NR on each wrist — a sartorial flex that blurs the line between collector passion and pure theatre.

The Hublot Big Bang 'Jeans' Ref. 301.CI.2770.NR is a 44mm case in black polished and satin-finished ceramic, housing Hublot's in-house HUB4100 self-winding movement — a calibre offering approximately 42 hours of power reserve, visible through the sapphire exhibition caseback. The defining feature is the dial itself: genuine denim fabric is integrated into the dial surface, and the strap continues the theme with a stitched denim textile construction. It is a rare example of Hublot's material innovation philosophy applied to fashion fabric rather than high-tech composites.

The 'Jeans' was released as part of Hublot's broader Big Bang material series, which explored unconventional dial and strap materials to differentiate the line beyond its core ceramic and rubber identity. From a collector perspective the reference occupies a niche position — not a grail piece by traditional metrics, but genuinely interesting as a design artifact and a marker of early-2010s luxury watch culture. Its ceramic case gives it durability credentials that novelty fabric watches from other eras often lacked.

Maradona's relationship with Hublot was longstanding and well-publicised. The brand used his image in campaigns tied to football, and his personal collection reportedly ran to dozens of pieces. Wearing two identical references simultaneously is consistent with accounts of his habits — excess as expression, watches as trophies rather than instruments of timekeeping.

The Hublot Big Bang 'Jeans' Ref. 301.CI.2770.NR was listed at approximately £14,000 per piece in the UK at retail, placing the pair Maradona wore at a combined list value of £28,000. On the secondary market the reference trades at a moderate discount to its original retail, reflecting strong supply and niche demand — though any piece with documented Maradona provenance commands a substantial premium in its own right.