Athlete Fritz Aanes spotted wearing a Von Doren

Fritz Aanes was photographed on the set of '71 Grader Nord Kjendis,' Norway's demanding celebrity wilderness expedition series, wearing a Von Doren URÆD Automatic. Dressed in a Helly Hansen performance shell and ski goggles pushed up on his beanie, Aanes let the gunmetal-toned diver do the talking — a fitting companion for one of Scandinavia's most rugged reality formats.

The Von Doren URÆD is a Swiss-made automatic rated to 100 metres water resistance, powered by a reliable ETA-based movement. The dial visible in this sighting presents a dark anthracite sunburst surface with applied luminous indices, dauphine-style hands, and a date window at 3 o'clock. Most distinctively, the watch displays the current day of the week in Norwegian at the 12 o'clock position — here reading 'TORSDAG' (Thursday) — making it one of the very few sport watches to use a Scandinavian language as a design feature rather than a marketing afterthought. The black ceramic or DLC-coated bidirectional rotating bezel with dot-and-numeral track and the integrated gunmetal bracelet give the piece a coherent, tool-watch aesthetic without veering into retro pastiche.

Von Doren is a young Norwegian watch brand that has positioned itself at the intersection of Nordic heritage and legitimate horological craft. The URÆD — meaning 'fearless' in Old Norse — is their flagship sport reference, and it has earned a quiet but genuine following among Scandinavian collectors who want Swiss quality with local cultural identity. The brand's attention to market is clear: price point sits well below CHF-heavy dive watch incumbents while offering Swiss movement credentials and a bracelet that wears seriously on the wrist.

Fritz Aanes brings credibility to the sighting. As head coach of the Norwegian national wrestling team, he is a decorated athlete in his own right, and his appearance on '71 Grader Nord Kjendis' places him in genuinely punishing outdoor conditions — exactly where the URÆD's water resistance and bracelet durability matter.

At a retail price of approximately $1,340, the Von Doren URÆD represents strong value in the Swiss automatic sport watch segment. Grey market activity on the reference remains limited given the brand's scale, keeping prices close to retail — which is itself a sign of a brand building demand carefully rather than overproducing.