Actor Alejandro Nones spotted wearing a Chopard

The Cannes Film Festival red carpet is one of the few public stages where a watch of this magnitude doesn't look out of place, and Alejandro Nones knew exactly what he was doing when he paired a white tuxedo with Chopard's most diamond-saturated tourbillon. The sighting confirms what watch spotters have long suspected: the Chopard Imperial Tourbillon Baguette has become the prestige horological flex of choice for the Latin entertainment elite.

The Imperial Tourbillon Baguette is built around Chopard's Calibre 08.01-C, a manually wound tourbillon movement with a 60-hour power reserve, beating at 3Hz. The movement is visible through the skeletonized lower dial section, the tourbillon cage at 6 o'clock framed by amethyst-set screws — a subtle Chopard signature. What makes this piece extraordinary, however, is not the movement alone but the gem-setting work: the entire case, lugs, bracelet links, bezel, and dial are pavé-set with a combination of baguette and brilliant-cut diamonds in 18k white gold, totalling well over 60 carats across the complete piece depending on configuration.

The watch sits within Chopard's L'Heure du Diamant and high jewellery complications lineage, a segment the brand has cultivated since the 1970s. The Imperial Tourbillon Baguette is not a production watch in any conventional sense — it is produced in extremely limited numbers, often as unique or semi-bespoke pieces, which complicates precise reference identification. The visual match here points strongly to the full-baguette bracelet variant with the violet tourbillon cage, consistent with documented examples shown at SIHH and Baselworld across several recent years.

Alejandro Nones, best known internationally for his role in the Netflix series 'Oscuro Deseo,' has cultivated a high-profile style presence, and his Cannes appearance cemented his reputation as one of the most watch-aware actors from the Spanish-language entertainment world. Wearing a tourbillon of this calibre at a major film festival signals both connoisseurship and access.

Retail pricing for the Imperial Tourbillon Baguette varies significantly by configuration, but full-set baguette examples have been quoted above $500,000 USD. On the secondary market, completed sales are rare and prices are negotiated privately, reflecting the bespoke nature of the piece.