Watch Paparazzi

Entrepreneur Dolores Aveiro spotted wearing Rolex

Dolores Aveiro, the Portuguese entrepreneur and matriarch of one of football's most prominent families, was recently photographed alongside her son Cristiano Ronaldo wearing what Watch Paparazzi identifies as a Rolex Lady-Datejust 31 reference 278383RBR — the two-tone Oystersteel and yellow gold variant fitted with a factory diamond bezel and a mother-of-pearl dial set with diamond hour markers. The sighting underscores the model's enduring appeal as a gift-worthy statement piece among high-net-worth families worldwide.

The Lady-Datejust 31 occupies a deliberate middle ground in the Rolex catalogue: larger than the classic 28mm Lady-Datejust yet more feminine in proportion than the full 36mm Datejust. Reference 278383RBR is powered by the in-house Calibre 2236, a movement Rolex developed specifically for its mid-size ladies' range. The 2236 beats at 28,800 vph, offers approximately 55 hours of power reserve, and incorporates a Syloxi silicon hairspring for improved antimagnetic resistance and long-term accuracy — a genuine technical upgrade over the previous Calibre 2235 it replaced.

The diamond bezel on this reference comprises 46 brilliant-cut diamonds set in 18k gold bezels, totalling approximately 0.54 carats. Combined with the lustrous white mother-of-pearl dial and diamond hour indices, the piece achieves a level of gem-setting that collectors associate with Rolex's in-house gem lab, which applies some of the strictest quality standards in the Swiss industry. The Jubilee bracelet in two-tone Rolesor adds a classic finishing touch consistent with the watch's dress-oriented character.

For Dolores Aveiro, who has built her own brand identity through business ventures and public appearances alongside her son, the choice of a Rolex Lady-Datejust is consistent with her profile: a recognisable luxury marque that signals success without ostentation. It is reportedly a category of watch that Cristiano himself has gifted to family members on multiple occasions, reflecting the Ronaldo family's well-documented affinity for the Geneva manufacturer.

On the secondary market, the reference 278383RBR with mother-of-pearl diamond dial commands a premium above retail, typically trading between $36,000 and $42,000 depending on condition and papers. Official Rolex retail pricing for this configuration sits at approximately $32,000 USD, making it one of the more accessible diamond-set references in the current Rolex ladies' range while remaining a meaningful luxury acquisition.