Pilot Pietro Fittipaldi spotted wearing a Cyrus

At the 2022 Formula 1 São Paulo Grand Prix, Pietro Fittipaldi was spotted in the Haas pit lane wearing one of the most technically ambitious chronographs in independent Swiss watchmaking: the Cyrus Klepcys DICE in titanium. The sighting is notable not only for the rarity of the watch itself — limited to just 50 examples worldwide — but for the deliberate choice of a complication that mirrors the split-second demands of professional motorsport.
The DICE acronym stands for Double Independent Chronograph Evolution, and it earns every syllable. The in-house Cyrus calibre CYR609 delivers two fully independent chronograph mechanisms driven by a single movement, allowing a wearer to time two separate intervals concurrently or in sequence — a technical feat that distinguishes it sharply from a conventional rattrapante or split-seconds complication. The open-worked architecture exposes the column wheels, levers, and gear trains through a skeletonized dial reinforced with sapphire crystal bridges, giving the piece an almost industrial transparency. The cushion-shaped titanium case — distinctive of the Klepcys family — keeps the weight surprisingly manageable despite the movement's mechanical density. Red and blue anodized accents on the chronograph pushers and subsidiary registers provide both visual contrast and functional differentiation between the two timing systems.
Cyrus was founded in Geneva in 2010 by cousins Julien and Pierre Demogeat, with a mission to develop proprietary complications rather than source ebauches. The brand's collector following is small but deeply informed — the kind of audience that understands the engineering distinction between a traditional chronograph and what Cyrus has achieved with the DICE architecture. A 50-piece titanium edition places this firmly in the category of horological artifact rather than fashion accessory.
Pietro Fittipaldi carries one of racing's most consequential surnames. His grandfather Emerson won the Formula 1 World Championship in 1972 and 1974; his father Christian raced in F1 and IndyCar. Pietro himself has competed in Formula 2, the WeatherTech SportsCar Championship, and serves as reserve and test driver for Haas. The choice of a watch that quantifies two independent time intervals simultaneously reads, in this context, as something more than coincidence.
Retail pricing for the Klepcys DICE in titanium sits at approximately $38,000–$42,000 depending on market and configuration. Given the 50-piece limitation and the brand's cult following among independent watch collectors, grey-market premiums when pieces surface are not uncommon.