Yusuff Ali MA — watch collection

About Yusuff Ali MA’s watch collection

Yusuff Ali MA is the chairman and managing director of LuLu Group International, one of the largest retail conglomerates in the Middle East and Asia. Born in Kerala, India, he built the LuLu Hypermarket chain from a single trading business into a sprawling retail empire with over 240 stores across the Gulf Cooperation Council, Asia, and beyond. His net worth is estimated in the billions, and he is widely regarded as one of the most influential entrepreneurs of Indian origin operating in the Gulf region. Beyond retail, he has been instrumental in fostering economic and trade ties between India and the UAE, receiving recognition from both governments for his contributions to commerce and the expat community.

The Yusuff Ali MA watch collection reflects the tastes of someone who operates at the intersection of extreme wealth and an appreciation for engineering-driven horology. He has been spotted wearing pieces from two of the most technically demanding and commercially exclusive brands in the world: Richard Mille and Greubel Forsey. Among the most notable sightings is the Richard Mille RM35-02 Rafael Nadal in Diamond Red Quartz TPT — a reference that carries a reported price of around $500,000. The case material, Diamond Red Quartz TPT, is a composite developed in partnership with North Thin Ply Technology and is among the rarest used in watchmaking. The RM35-02 was engineered around the demands of professional tennis, built to absorb shock and vibration at levels no conventional case material could reliably handle.

With five watches currently logged in our database, the collection leans toward ultra-limited, technically complex references rather than conventional luxury. Greubel Forsey, a brand that produces fewer than 100 watches per year and whose movements often require thousands of hours of hand-finishing, sits alongside Richard Mille as the other anchor of what he wears. Together, the two brands point to a collector who prioritizes mechanical substance and scarcity over recognition alone — a posture consistent with someone who has spent decades building rather than inheriting.