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footballerSpotted November 2022

Footballer David Luiz spotted wearing a Hublot

footballer David Luiz spotted wearing a Hublot 301.SM.1770.RX
Who & what: Hublot Big Bang Evolution Steel Ceramic 44mm Reference 301.SM.1770.RX – David Luiz

Brazilian centre-back David Luiz was photographed during his time at Paris Saint-Germain wearing what has become one of Hublot's most recognisable references — the Big Bang Evolution 301.SM.1770.RX. The sighting fits neatly into the long-established relationship between professional football and the Geneva manufacture, which has held FIFA World Cup partnership status and counts numerous top-tier players among its ambassadors and customers.

The Big Bang Evolution reference 301.SM.1770.RX runs on the Hublot Calibre HUB4100, a self-winding flyback chronograph movement beating at 4Hz with a 72-hour power reserve. The 44mm case is constructed in brushed and polished steel, while the characteristic six-part bezel is executed in black ceramic — one of Hublot's signature material pairings since the Big Bang's original 2005 launch. The dial is black, the pushers and crown are rubber-protected, and the whole assembly sits on a black rubber strap secured with a steel folding clasp. Water resistance is rated to 100 metres.

The Big Bang Evolution occupies the core of Hublot's catalogue — neither the entry-level Classic Fusion nor the exotic material stratosphere of the MP or Spirit of Big Bang lines. The 301.SM.1770.RX specifically has been in steady production, which keeps grey-market premiums modest but also guarantees parts availability and strong after-sales support. Collectors tend to regard it as a dependable workhorse reference rather than a speculative asset, and its legibility and wrist presence make it genuinely functional despite its dressy price bracket.

David Luiz has always dressed with intention — his distinctive curly hair and expressive style on the pitch extend to considered off-pitch choices. A Hublot Big Bang Evolution is not a contrarian pick for a Brazilian footballer with European club experience, but it is a watch worn with apparent ease rather than as a contractual obligation, which counts for something.

At UK RRP of approximately £9,700 — translating to roughly $12,000 USD at the time of original retail pricing — the Hublot Big Bang Evolution 301.SM.1770.RX sits in a competitive segment alongside Audemars Piguet entry references and mid-tier Rolex Sport models. On the grey market, well-maintained examples trade at or slightly below retail, reflecting the model's consistent production status rather than any shortage-driven premium.

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