Tyson Fury — WBC heavyweight champion and one of boxing's most flamboyant personalities — was recently photographed wearing a stainless steel Rolex Submariner Date reference 126610LV, the ceramic green-bezel variant that collectors know as the 'Starbucks.' It is a deliberate choice: this is not a quiet watch, and Fury is not a quiet man.
The Rolex Submariner Date 126610LV was introduced in 2020 as the direct successor to the reference 116610LV, itself the second-generation 'Kermit.' Where the original 2003 ref. 16610LV paired a green aluminum bezel with a black dial — earning that amphibian nickname — Rolex refined the formula with a full ceramic (Cerachrom) green bezel insert on the 116610LV in 2010. The 126610LV takes that further still: a wider 41mm Oyster case, the new-generation cal. 3235 movement, and a redesigned bracelet with the Oysterlock clasp and Glidelock extension. Water resistance remains 300 metres. The black dial carries applied white gold hour markers, a date window at three o'clock with Cyclops lens, and Chromalight luminescence. It is, technically, one of the most mature executions of the Submariner platform to date.
The calibre 3235 is the real story under the caseback. Rolex's own movement features a Chronergy escapement — a nickel-phosphorus lever and escape wheel system that improves efficiency by roughly 15 percent over its predecessor — along with a Parachrom hairspring and 70-hour power reserve. This is not a movement built to impress on a spec sheet; it is built to run correctly for decades with minimal service intervention, which is precisely why the Submariner retains its value as it does.
For collectors, the 126610LV occupies a specific tier: universally legible, deeply historical, and practically impossible to obtain at retail. Waitlists at authorised dealers routinely stretch years, which has created a robust and sustained grey market premium. The reference functions as both a serious horological object and a liquid asset.
Fury's affinity for Rolex is well documented — the Gypsy King has appeared publicly in several references across the catalogue. The 126610LV, with its bold green bezel and outsized cultural footprint, suits his public persona without requiring any explanation to a non-watch audience. List price sits at approximately $10,150; grey market currently trades the reference closer to $20,600, reflecting a premium that shows no meaningful signs of compression.
Tyson Fury wearing Rolex
Stainless Steel 41mm Rolex Oyster Perpetual With a "Coral" Red Dial
Ref. 124300
List Price: unknown
13/07/2023
Tyson Fury wearing Patek Philippe
Patek Philippe Nautilus reference 5980/1A-001
Ref. 5980/1A
List Price: unknown
03/05/2023
Tyson Fury wearing Rolex
Rolex Day-Date 40 in 18K rose gold
Ref. unknown
List Price: $40,460
03/05/2023
Tyson Fury wearing Rolex
18ct yellow gold Rolex GMT-Master II "SARU"
Tyson Fury wearing Hublot
Hublot Spirit Of Big Bang "Red Magic", 42 mm red ceramic case, skeleton dial and a chronograph movement
Ref. unknown
List Price: $35,600
27/04/2023
Tyson Fury wearing Patek Philippe
Stainless Steel Grey Dial Patek Philippe Nautilus Chronograph Reference 5980/1A
Ref. 5980/1A
List Price: $45,000
30/11/2022
Tyson Fury wearing Rolex
Rolex Sky-Dweller Bi-Metal Yellow Gold and Oystersteel Reference 326933 — Tyson Fury
Ref. 326933
List Price: $12,600
30/11/2022
Tyson Fury wearing Rolex
Stainless Steel Rolex Sky-Dweller Blue Dial Reference 326934 – Tyson Fury
Ref. 326934
List Price: $10,600
30/11/2022
Tyson Fury wearing Rolex
Stainless Steel Rolex Yacht-Master II Reference 116680 – Tyson Fury
Ref. 116680
List Price: $13,700
30/11/2022
Tyson Fury wearing Rolex
Rolex Sky-Dweller Everose Gold Reference 326935 – Tyson Fury
Ref. 326935
List Price: $33,000
30/11/2022
Tyson Fury wearing Richard Mille
18K Rose Gold Richard Mille RM11-01 'Felipe Massa' Flyback Chronograph – Tyson Fury
Ref. RM11
List Price: $150,000
30/11/2022
Tyson Fury wearing Rolex
18K White Gold Rolex Sky-Dweller Black Dial Black Leather Strap Reference 326139 – Tyson Fury
Ref. 326139
List Price: $28,900
30/11/2022