Rapper Lazza spotted wearing a Cartier

On the evening of February 8th, Milanese rapper Lazza took the Sanremo Festival stage to perform 'Cenere,' one of the most anticipated tracks of the competition. Beyond the music, sharp-eyed viewers caught a clean glimpse of the Cartier Santos Large Blue Dial — reference WSSA0030 — sitting on his wrist, offering a quietly confident horological statement under the festival lights.

The Cartier Santos Large WSSA0030 is part of the relaunched Santos collection introduced in 2018, which represented one of the most significant product overhauls in Cartier's recent history. The WSSA0030 wears a two-tone case in stainless steel and 18k yellow gold measuring 39.8mm × 47.5mm, with a bold sunray-brushed blue dial framed by the model's iconic square bezel and visible screws — a design detail that dates directly back to Louis Cartier's 1904 original. The watch runs on the in-house caliber 1847 MC, a reliable and robust self-winding movement with approximately 40 hours of power reserve, regulated to +/- 7 seconds per day. One of the standout functional features of the 2018 relaunch is the QuickSwitch interchangeable strap system and the SmartLink bracelet, allowing easy size adjustment without tools.

From a collector's perspective, the Santos WSSA0030 occupies an interesting space. It is not a limited edition, yet the blue dial bi-colour configuration has proven consistently popular and holds its value well on the secondary market. The Santos sits firmly in Cartier's 'sport-chic' segment — less niche than a vintage Crash or a Pasha, but far more wearable across contexts, which drives steady demand among younger buyers entering the luxury watch market.

Lazza represents a new generation of Italian artists who treat luxury watches as a natural extension of personal style rather than pure status display. His Sanremo appearance — Italy's most-watched music event — brought the Cartier Santos WSSA0030 to an audience of millions, reinforcing Cartier's growing visibility in streetwear-adjacent and urban music culture without the brand needing to say a word.

At retail, the Cartier Santos Large WSSA0030 lists at approximately $8,150 USD in most markets. On the grey market, demand for the blue dial bi-colour variant keeps prices near or slightly above retail, reflecting healthy but not speculative interest — a hallmark of a watch bought to be worn, not flipped.