Basketball player Devin Booker spotted wearing a Rolex

At the Tokyo 2020 Olympic Games basketball gold medal ceremony, Devin Booker was photographed biting his medal — a timeless athlete ritual — while sporting one of the most coveted stainless steel sports watches on the secondary market today: the Rolex GMT-Master II 'Pepsi' reference 126710BLRO on a Jubilee bracelet. The moment, equal parts athletic triumph and horological flex, perfectly encapsulates the watch's dual identity as both a functional tool and a status symbol.

The 126710BLRO houses Rolex's caliber 3285, a proprietary manufacture movement featuring the Chronergy escapement, a paramagnetic blue Parachrom hairspring, and a 70-hour power reserve — a meaningful upgrade over its predecessor's caliber 3186. The 40mm Oyster case pairs with a bidirectional rotatable 24-hour graduated bezel fitted with a two-tone red-and-blue Cerachrom insert in ceramic, scratch-resistant and impervious to UV fading. The matte black dial features applied luminescent hour markers, a date window at 3 o'clock, and a distinctive red-tipped GMT hand for tracking a second time zone — the watch's core functional purpose, originally developed for Pan Am pilots in 1955.

What sets the 126710BLRO apart from earlier Pepsi references is the Jubilee bracelet, a detail that sent collectors into a frenzy upon its 2018 unveiling. The original steel Pepsi GMT had never officially shipped on a Jubilee; that configuration had been reserved for gold versions. Rolex corrected decades of history in one announcement, and demand has never normalized since. Waitlists at authorized dealers remain measured in years, not months.

Devin Booker has demonstrated a consistent appreciation for horological classics — the Pepsi GMT fits his profile precisely: understated enough for a low-key personality, rare enough to signal genuine connoisseurship. Wearing it courtside and on the Olympic podium underscores that this is a daily-wear choice, not a red-carpet prop.

On the grey market, the 126710BLRO routinely trades between $19,000 and $23,000 — nearly double its $11,250 retail price — making Booker's wrist a walking $21,000 asset at minimum. With Olympic gold around his neck and a Pepsi on his wrist, Booker's Tokyo moment doubles as an inadvertent advertisement for one of Rolex's most coveted references.