Youtuber Logan Paul spotted wearing a Rolex

Logan Paul, the YouTube personality turned professional boxer and WWE performer, was recently spotted wearing a Rolex Yacht-Master 40 in 18K Everose gold — reference 116655 — adding another notable reference to a wrist that has hosted everything from Richard Mille to vintage Patek Philippe in recent years.

The Rolex Yacht-Master 116655 debuted at Baselworld 2015 as a significant update to the all-precious-metal Yacht-Master line. The 40mm Oyster case is crafted entirely in Rolex's proprietary Everose gold, an 18K rose gold alloy the brand developed in-house and patented, incorporating a small percentage of platinum to prevent the colour fading or dulling over time. The black Cerachrom bezel insert — moulded in corrosion-resistant ceramic with raised numerals and a graduated minute scale — provides a sharp contrast against the warm gold case. Power comes from the Rolex Calibre 3135, a self-winding movement with a 48-hour power reserve, Parachrom hairspring, and chronometer certification from COSC. Water resistance stands at 100 metres.

One of the reference's most talked-about features is the Oysterflex bracelet: a high-performance rubber strap with a longitudinal titanium-nickel alloy blade embedded inside, giving it structure and preventing deformation. It wears far more casually than an Oyster bracelet, which suits the Yacht-Master's hybrid sport-luxury positioning. Among collectors, the 116655 occupies a specific niche — it lacks the raw tool-watch cachet of a Submariner or GMT-Master II, but the full Everose execution and Oysterflex combination make it a genuinely distinctive proposition rather than a simple dressed-up dive watch.

For Logan Paul, the 116655 fits a broader pattern. His collection skews toward bold, high-visibility references — pieces that read clearly on camera and at events. A full gold Yacht-Master on rubber achieves exactly that without crossing into the more ostentatious territory of a fully iced-out custom. It signals taste as much as expenditure.

At UK list price of approximately £18,350, the Rolex Yacht-Master 116655 sits comfortably in mid-tier luxury Rolex territory. On the grey market, demand for Everose Yacht-Master references has remained stable rather than speculative, trading close to or modestly above retail — a sign of genuine wearability demand rather than pure investment buying.