Youtuber Logan Paul spotted wearing a Rolex

Logan Paul, whose watch collection has become a running spectacle in its own right across social media and WWE programming, was recently spotted on the wrist with one of Rolex's most uncompromising statements in precious metal: the Day-Date 40 in 18K Everose gold, reference 228345RBR, configured with a factory diamond bezel and a distinctly tonal olive dial.

The Day-Date 40 ref. 228345RBR is built around Rolex's proprietary Everose gold alloy — a platinum-infused 18K rose gold formula the brand developed in-house to resist the fading that can affect standard rose gold over time. The 40mm case sits on the iconic five-link President bracelet, itself a symbol of the reference's longstanding association with heads of state and power brokers since the Day-Date's 1956 debut. Powering it is calibre 3255, Rolex's modern in-house movement featuring a Chronergy escapement, 70-hour power reserve, and a Syloxi hairspring — a genuine generational upgrade over the calibre 3155 it replaced.

The "RBR" suffix in the reference designation is the key detail here. It denotes a factory-set diamond bezel, meaning 36 Top Wesselton brilliant-cut diamonds are set directly by Rolex's in-house gem-setting atelier in Geneva — not added by a third-party jeweller after the fact. This distinction matters significantly to collectors, who apply a meaningful premium to factory gem-set references over aftermarket modifications, both in terms of resale liquidity and provenance integrity. The olive dial, a more recent addition to Rolex's Day-Date palette, has developed a strong following for its versatility against precious metal cases.

Logan Paul has emerged as one of the more genuinely watch-literate figures in the celebrity-influencer space, having publicly discussed grail pieces and worn everything from vintage Pateks to sports Rolexes. His choice of a gem-set Day-Date 40 signals a deliberate lean into classical Rolex prestige rather than the sport-watch territory he has also occupied.

At an official list price of $54,700 USD, the Day-Date 40 ref. 228345RBR trades well above retail on the grey market, with current secondary market valuations sitting around $74,000 USD — a premium of roughly 35% over list, consistent with Rolex's precious metal Day-Date references maintaining strong demand despite broader market normalization.