Singer Nicky Jam spotted wearing a Rolex

Reggaeton icon Nicky Jam was recently photographed wearing one of Rolex's most visually commanding pieces — the 18K Everose Gold Daytona Rainbow, reference 116595RBOW. The sighting places one of the genre's most decorated artists squarely in the company of a collector community that treats this particular reference as a modern grail.

The Rolex Daytona 116595RBOW debuted at Baselworld 2018 as part of the brand's gemological showcase. Built on the well-established 40mm Oyster case in Rolex's proprietary Everose gold alloy — a rose-gold blend with platinum added for color stability — the watch centers on a bezel set with 36 individually selected baguette-cut colored stones: sapphires, rubies, and tsavorite garnets arranged in a continuous chromatic arc from red through violet. The dial receives matching treatment, fully pavé-set with round brilliant diamonds. Powering the chronograph is the manufacture Calibre 4130, a column-wheel, vertical clutch movement offering approximately 72 hours of power reserve — a serious technical heart beneath an extravagant exterior.

From a collector standpoint, the 116595RBOW occupies rare territory. Rolex allocates it in extremely limited quantities through authorized dealers, making retail acquisition nearly impossible without a deep purchasing history. The combination of precious metal, hand-set gemstones, and the perpetually waitlisted Daytona architecture creates a perfect storm of scarcity. Grey-market premiums reflect this: the reference routinely trades at two to three times its official list price, a trajectory that has remained consistent since launch.

Nicky Jam's affinity for luxury watches is well documented — the Puerto Rican-American artist has built one of the most recognizable careers in Latin music, earning multiple Latin Grammy nominations and global streaming records. His watch choices tend toward bold, high-complication, and heavily jeweled pieces that mirror the maximalist aesthetic that runs through his music and public persona. The 116595RBOW fits that profile precisely.

At a UK list price of approximately £220,000 — translating to roughly $278,000 USD at prevailing rates — the Rolex Daytona 116595RBOW is not a casual purchase. On the secondary market, documented sales regularly exceed $400,000 USD, cementing its status as both a luxury artifact and a tangible store of value for serious watch collectors worldwide.