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athlete Christian Sørum spotted wearing a Maurice Lacroix

Athlete Christian Sørum spotted wearing Maurice Lacroix

04/05/2023

Description: Maurice Lacroix Aikon Chronograph 'Vikings' Limited Edition – Steel / Red-Blue Rubber Strap – AI1018-SS001-330-2
Ref: unknown
List Price: $1,350
Market Price (estimated): unknown
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On the rooftops of what appears to be a promotional shoot for the King of the Court beach volleyball tournament, Norwegian Olympic champions Anders Mol and Christian Sørum are both seen wearing the Maurice Lacroix Aikon Chronograph Vikings — a limited-edition piece created in direct partnership with the duo. The matching watches coordinate almost perfectly with their red-and-blue team jerseys, which was very much the point.

The Aikon Chronograph Vikings is built on the standard 44 mm Aikon Chronograph platform but dressed in unmistakably Norwegian colours. The red sunray-brushed dial hosts three blue counters: a 30-minute register at 3 o'clock, a running seconds subdial at 9, and a 12-hour counter at 6, with a date window at 4:30. The stainless steel case features the Aikon's signature seven-facet integrated lug construction, and the tachymeter bezel is finished in polished steel. The standout visual element is the two-tone rubber strap — red flanking a central blue stripe — which reinforces the Viking brand identity with an embossed Maurice Lacroix 'M' logo at the tail.

Powering the watch is the ML 134, an in-house-developed column-wheel chronograph movement with a vertical clutch, offering 64 hours of power reserve and beating at 28,800 vph. This is a meaningful mechanical specification that elevates the Aikon Chronograph beyond mere lifestyle territory and gives collectors something substantive to appreciate under the dial.

Mol and Sørum became the faces of Maurice Lacroix following their dominant run on the Beach Volleyball World Tour and cemented that relationship with Olympic gold at Tokyo 2020. The Vikings edition is a natural extension of that partnership — a watch that functions as athletic endorsement and limited collectible simultaneously. The Viking helmet motif etched subtly into the dial and caseback ties the piece to Scandinavian identity without being heavy-handed.

At a retail price of approximately $1,350, the Aikon Chronograph Vikings sits in an accessible segment for a Swiss-made column-wheel chronograph with in-house movement. Demand from collectors who follow both the sport and the brand has kept grey-market premiums modest but consistent. For fans of Mol and Sørum, it represents an unusually direct connection between athlete and timepiece.


watchmaker Jacob Arabo spotted wearing a Jacob & Co

Jacob Arabo wearing Jacob & Co

Jacob & Co Opera Godfather '50th Anniversary' in 18-carat white gold, with an engraved "Godfather 50 years" logo on the case back

Ref. unknown List Price: $500,000

20/07/2023