Canelo Álvarez celebrated his WBO Super-Welterweight Championship win over Liam Smith with more than just a title belt on his wrist. The Mexican boxing star was photographed sporting a Richard Mille RM011 AM RG 'Felipe Massa' featuring a rare ivory-toned dial — a combination that sits at the upper register of even Richard Mille's famously stratospheric catalogue.
The RM011 holds a singular place in Richard Mille's history: it was the maison's inaugural flyback chronograph, launched in partnership with Ferrari Formula 1 driver Felipe Massa and first presented in 2007. The movement, calibre RMAC1, is a skeletonised automatic flyback chronograph with annual calendar and GMT function — a genuinely complex horological package executed in a tonneau-shaped case that measures 50mm × 40mm. In rose gold, the case carries considerable heft and presence, though the grade 5 titanium architecture typically used in sister references keeps the overall construction rooted in aerospace materials philosophy. The column-wheel flyback mechanism and annual calendar were designed to function under the extreme vibration loads of an F1 car, a brief that translates naturally to the ring.
Among collectors, the RM011 'Felipe Massa' in rose gold represents one of the more covetable references in the RM011 family. The ivory dial variant adds an additional layer of rarity; the warm, off-white tone contrasts with the red chronograph seconds hand and skeletonised movement architecture in a way that photographs exceptionally well without feeling garish. It is the kind of detail that separates a standard-catalogue piece from a watch that commands a second look on the grey market.
Canelo is no casual watch wearer. The Guadalajara-born champion has been documented wearing Richard Mille across multiple fight weekends, and his relationship with extreme-luxury sports watches mirrors his status as one of boxing's highest-paid athletes. Choosing the RM011 for a championship celebration is consistent with a collector who understands both the brand's motorsport heritage and its cultural currency in professional sports.
The Richard Mille RM011 AM RG 'Felipe Massa' carries a UK list price of approximately £106,500. On the secondary market, rose gold examples with desirable dial configurations have consistently traded above retail, with ivory-dial variants attracting particular attention from collectors who prioritise rarity within an already limited production run.
Canelo Álvarez wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore in 18K Rose Gold with Rose dial with gold-toned hands and black numeral hour markers
Ref. unknown
List Price: $69,200
03/05/2023
Canelo Álvarez wearing Rolex
Rolex Day-Date 128238 in 18k yellow gold with green dial
Ref. 128238
List Price: $36,150
03/05/2023
Canelo Álvarez wearing Audemars Piguet
Limited Audemars Piguet Royal Oak Perpetual Calendar "Latin America" in 18k rose gold
Ref. unknown
List Price: $105,000
03/05/2023
Canelo Álvarez wearing Roger Dubuis
45mm Roger Dubuis Excalibur Skeleton Double Flying Tourbillon "Canelo Victory" in 18k pink gold
Ref. unknown
List Price: $325,000
30/04/2023
Canelo Álvarez wearing Richard Mille
Richard Mille RM 67-02 Alexander Zverev Black Carbon NTPT Red Quartz TPT 38mm – Canelo Álvarez
Ref. RM 67-02
List Price: unknown
27/04/2023
Canelo Álvarez wearing Richard Mille
Richard Mille RM 52-01 Tourbillon Skull Titanium Ceramic 18k Rose Gold – Canelo Álvarez
Ref. RM 52-01
List Price: unknown
24/12/2022
Canelo Álvarez wearing Richard Mille
Richard Mille RM 26-02 'Evil Eye' 18K Rose Gold Diamond-Set Tourbillon – Canelo Álvarez
Ref. RM 26-02
List Price: $726,500
01/12/2022
Canelo Álvarez wearing Rolex
Rolex Sky-Dweller Everose Gold Reference 326935 – Spotted on Canelo Álvarez
Ref. 326935
List Price: $35,850
30/11/2022
Canelo Álvarez wearing Patek Philippe
18K Rose Gold Patek Philippe Nautilus Chronograph Reference 5980R – Canelo Álvarez
Ref. 5980R
List Price: $67,500
30/11/2022
Canelo Álvarez wearing Rolex
Rolex Submariner Date Two-Tone Yellow Gold & Steel Blue Dial Reference 116613LB
Ref. 116613LB
List Price: $8,950
30/11/2022
Canelo Álvarez wearing Audemars Piguet
Audemars Piguet Royal Oak Stainless Steel White Dial Reference 15400ST – Canelo Álvarez
Ref. 15400ST
List Price: $15,000
30/11/2022
Canelo Álvarez wearing Richard Mille
Richard Mille RM 67-02 White Quartz TPT Alexis Pinturault – Canelo Álvarez Spotted
Ref. RM67-02
List Price: $155,000
30/11/2022