Youtuber Olajide JJ Olatunji KSI spotted wearing a Rolex

During a casual outdoor appearance, British YouTube megastar and professional boxer Olajide 'KSI' Olatunji was photographed sporting what is arguably the most sought-after sports watch in contemporary horology: the Rolex GMT-Master II 126710BLRO, universally known as the 'Pepsi.' The thumbs-up pose offered a clean view of the watch's distinctive red-and-blue bidirectional bezel and Jubilee bracelet — more than enough to make a confident identification.

Introduced at Baselworld 2018, the 126710BLRO represented Rolex's return of the Jubilee bracelet to the GMT-Master II line, pairing it for the first time in the modern era with the iconic Pepsi colorway. The 40mm Oystersteel case houses the calibre 3285, a movement Rolex developed specifically for the GMT-Master II family. It features a Chronergy escapement, 70-hour power reserve, and a independently adjustable 24-hour GMT hand — allowing the wearer to track a second time zone without disturbing the local time setting. The bidirectional rotatable bezel inserts are crafted from Rolex's proprietary Cerachrom ceramic, virtually scratch-proof and UV-resistant.

Among collectors, the 126710BLRO occupies near-mythological status. The Jubilee bracelet reintroduction was so enthusiastically received that waitlists formed immediately upon announcement. The combination of nostalgic design DNA — referencing the original ref. 6542 and 1675 from the 1950s and '60s — with thoroughly modern engineering makes this reference a genuine dual-purpose piece: equally at home on a pilot's wrist or a red carpet.

KSI, who commands over 24 million YouTube subscribers and has crossed into professional boxing, music and the Prime Hydration business empire, has cultivated a taste for high-horology that mirrors his ascent. A Rolex GMT-Master II Pepsi sits precisely at the intersection of streetwear credibility and serious watch collecting — the kind of choice that resonates with his demographically broad, globally engaged audience.

On the grey market, the 126710BLRO has consistently traded at a significant premium over its official retail price of approximately $10,700 USD. Current secondary market values hover between $22,000 and $28,000 USD depending on condition, papers, and box completeness — making KSI's piece a sound asset as much as a style statement.