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Youtuber Olajide JJ Olatunji KSI spotted wearing Hublot

KSI — born Olajide JJ Olatunji — was spotted wearing one of Hublot's most recognisable football-world collaborations: the King Power 'The Special One' in blue carbon fibre, reference 701.OQ.0138.GR.SPO14. The sighting places one of YouTube's most-watched personalities firmly in the company of serious watch collectors, given how scarce this particular reference has become.

The Hublot King Power 'The Special One' Ref. 701.OQ.0138.GR.SPO14 was produced in partnership with manager José Mourinho, who earned the nickname 'The Special One' after his inaugural press conference at Chelsea in 2004. Hublot, who held an official partnership with Chelsea FC, developed this edition to celebrate that relationship. The 48mm case is built from blue-tinted carbon fibre — a material Hublot pioneered in watchmaking — and features a skeletonised dial that exposes the movement architecture beneath. The crown-and-pusher arrangement on the King Power case gives the watch its characteristically aggressive, tonneau-influenced silhouette.

Powering the watch is the HUB4100 calibre, an automatic movement with a column-wheel chronograph mechanism, offering a 42-hour power reserve and operating at 28,800 vph. The movement is visible through the exhibition caseback, which displays the rotor and bridges in matching aesthetic trim. The strap uses Hublot's signature one-piece rubber construction integrated into the lugs, a design detail that became a house trademark.

With production capped at 100 units globally, the King Power 'The Special One' blue carbon occupies a very specific niche: football-adjacent luxury goods with genuine horological substance. Collectors who track Hublot's limited football editions regard this reference alongside the King Power UEFA Champions League pieces as among the most desirable of that era. Its scarcity has only increased as Mourinho's cultural legacy in football has grown more complex and nostalgic.

KSI's watch choices have consistently reflected a taste for bold, statement-making timepieces rather than understated dress watches — and the King Power 'The Special One' fits that profile precisely. The UK RRP was set at approximately £30,000, and on the secondary market, examples in unworn condition with full documentation routinely command meaningful premiums, driven by the combination of the 100-piece limit and persistent demand from both watch and football memorabilia collectors.