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Youtuber Olajide JJ Olatunji KSI spotted wearing Hublot

KSI — born Olajide JJ Olatunji — was recently photographed sporting the Hublot Big Bang Unico Titanium ref. 411.NX.1170.RX.0904, a piece that sits at the serious end of the Big Bang lineup and carries considerably more mechanical substance than the brand's critics tend to acknowledge.

The reference 411.NX.1170.RX.0904 is built around the HUB1242 UNICO manufacture movement, a self-winding flyback chronograph caliber developed entirely in-house at Hublot's Nyon manufacture. Operating at 28,800 vph with a 72-hour power reserve, the column-wheel mechanism and horizontal clutch are fully visible through the skeletonized dial and caseback. The 45mm case is machined in grade-1 titanium — lightweight at roughly 115 grams on the wrist — with a satin-brushed finish and the brand's signature porthole-shaped bezel secured by six H-shaped titanium screws. Water resistance is rated to 100 metres.

The Big Bang Unico Titanium was introduced as part of Hublot's push to answer persistent criticism about movement provenance. Since the late 2000s, Hublot had relied largely on modified ETA and Valjoux ebauches; the UNICO caliber, launched in 2010, changed that narrative. The skeleton execution on this reference gives the wearer — and anyone standing nearby — an unobstructed view of that argument. It is, in collector terms, the most defensible Big Bang to own.

KSI has made no secret of his appetite for luxury goods as his career has evolved from FIFA reaction videos to multi-platform entertainment, professional boxing, and the Prime energy drink empire. He gravitates toward statement pieces, and the Big Bang Unico Titanium fits that register without tipping into the purely decorative. It is a technically specified chronograph that happens to look aggressive — a reasonable summary of the man wearing it.

On the secondary market, this reference trades in a fairly tight band around its retail price, reflecting steady rather than speculative demand. Grey-market availability is consistent, and condition-graded examples with box and papers hold value well. At a UK list price of £56,000, it occupies a tier where the Hublot Big Bang Unico Titanium competes directly with the Audemars Piguet Royal Oak Chronograph and select Zenith Defy references — company the movement quality now legitimately justifies.