Model Adriana Lima spotted wearing a Hublot

Adriana Lima was recently spotted wearing the Hublot Big Bang Unico DJ Snake Limited Edition, a collaboration piece that sits firmly at the intersection of watchmaking and contemporary music culture. The Brazilian supermodel — long associated with high-fashion campaigns and luxury brand partnerships — wore the piece with the confident visibility of someone who genuinely appreciates what's on her wrist, wrist raised and dial forward for the camera.

The watch in question is the Hublot Big Bang Unico DJ Snake, reference 441.QX.1228.RX.DJS20, a 44mm chronograph built around Hublot's in-house HUB1242 UNICO flyback movement — a column-wheel, lateral-clutch calibre producing 72 hours of power reserve and visible through the fully skeletonized dial. The case construction is quintessential Hublot: a multi-part architecture combining iridescent blue-purple ceramic with black microblasted elements and the brand's signature H-shaped titanium screws on the bezel. The dial opens up completely to expose the movement's architecture, with sub-registers at 3 and 9 o'clock and a flyback chronograph pusher at 10.

The strap is arguably as distinctive as the case — a grey and purple camouflage rubber band co-designed with DJ Snake himself, referencing both his Algerian roots and his streetwear aesthetic. Limited to 200 pieces worldwide, the collaboration launched in 2020 and sold out rapidly through Hublot boutiques, underscoring the brand's effectiveness at mobilising music-world audiences.

For collectors, this reference occupies an interesting niche. It is not a traditional collector's grail — purists often debate Hublot's rubber-and-ceramic aesthetic — but as a limited-edition collaboration piece with documented provenance and a genuine artistic brief, it holds its value well on the secondary market. The iridescent case treatment, achieved through physical vapour deposition on ceramic, ages exceptionally well and resists scratching far better than comparable metal cases.

At a retail price of approximately $26,000 USD, the DJ Snake Big Bang Unico positions itself as an accessible entry into Hublot's UNICO-movement tier. With only 200 examples produced, grey-market premiums have stabilised modestly above retail — a testament to steady demand from both watch enthusiasts and music-culture collectors. Lima's visibility in the piece will only reinforce that interest.