Watch Paparazzi

Rapper Travis Scott spotted wearing Richard Mille

Super Bowl LIII's halftime show gave the world more than a rap set. When Travis Scott took the stage in Atlanta's Mercedes-Benz Stadium in February 2019, sharp-eyed watch spotters caught a flash of a Richard Mille RM 11-01 on his wrist — specifically the ultra-rare 'Asia Edition,' limited to just 50 pieces globally. Few timepieces are better suited to a main-stage moment, and few performers are more associated with the Richard Mille universe than Scott.

The RM 11-01 is built around Calibre RMAC2, an automatic movement developed in collaboration with Renaud & Papi. It delivers a flyback chronograph, a GMT second time zone, and an annual calendar — a technically sophisticated combination that Richard Mille packages into a case measuring 50mm × 42.7mm and weighing just 38 grams. The tonneau-shaped case is constructed from NTPT Carbon, a material originally developed for yacht racing and Formula 1 composites, giving each case a unique layered grain pattern that is unrepeatable. Power reserve stands at approximately 55 hours.

The 'Asia Edition' distinguishes itself through a predominantly red color scheme applied to the dial's functional indicators and movement bridges — a nod to cultural associations with prosperity and good fortune in East Asian markets. With only 50 pieces produced, it occupies the uppermost tier of the RM 11 family, making it significantly harder to source than the standard references. Collectors who track limited-market Richard Mille variants consider editions like this among the most desirable in the brand's catalog.

Travis Scott has built one of hip-hop's most serious horological wardrobes, with Richard Mille appearing as a recurring presence. Wearing a six-figure, 50-piece-limited flyback chronograph during the Super Bowl halftime broadcast — viewed by over 98 million people in the United States alone — speaks to how normalized ultra-luxury watchmaking has become in contemporary rap culture.

On the secondary market, the RM 11-01 'Asia Edition' commands substantial premiums over its already high retail price. With a UK list price of approximately £120,000, grey-market values for this specific limited variant have reached and in some cases exceeded $200,000 USD depending on condition and provenance — a reflection of its scarcity and the ongoing demand for limited-run Richard Mille references.