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Mixed martial artist Conor McGregor spotted wearing Hublot

Conor McGregor's cover shoot for Haute Time magazine arrived in the immediate wake of his UFC 202 victory over Nate Diaz — one of the most anticipated rematches in mixed martial arts history. On his wrist sat the Hublot King Power Unico ref. 701.NX.0170.RX.1704, a piece that matches McGregor's own brand of calculated theatricality with genuine technical substance underneath.

The King Power Unico is built around Hublot's HUB1240 UNICO calibre, a column-wheel flyback chronograph movement developed entirely in-house and first unveiled in 2010. That development was significant: it gave Hublot credible manufacture status and answered longstanding criticism from traditionalists. The movement runs at 28,800 vph, delivers a 72-hour power reserve, and is displayed through a skeletonised dial that exposes the lateral clutch system — a technical detail that allows the chronograph hand to reset without interrupting the gear train. The 48mm case in brushed and polished titanium keeps the watch lighter than its visual bulk suggests, finished with Hublot's signature composite rubber integration on the strap lugs.

The specific reference 701.NX.0170.RX.1704 denotes the titanium case paired with a black skeleton dial and a rubber strap carrying a woven textile overlay — one of several King Power Unico variants produced before Hublot consolidated the oversized King Power line in favour of the slimmer Big Bang Unico platform. That transition has given the King Power a degree of collector nostalgia it lacked during its original production run; the sheer size and mechanical drama now read as period-correct rather than excessive.

McGregor's relationship with Hublot has been well documented, and the brand's sponsorship alignment with combat sports and high-profile athletes made the partnership a natural one. Wearing the King Power Unico on a magazine cover — rather than ringside or at a press event — signals a deliberate style statement, not merely an endorsement obligation.

On the secondary market, the King Power Unico in titanium trades at a moderate discount to its original retail, reflecting the broader softening of pre-owned Hublot prices outside of limited edition and diamond-set references. For collectors, the in-house UNICO movement remains the most defensible reason to own one.