Football manager Didier Deschamps spotted wearing a Hublot

Didier Deschamps was photographed at a French Football Federation press conference, identifiable by the EDF, Nike, Crédit Agricole and Volkswagen sponsor boards in the background, wearing a Hublot Big Bang chronograph in a bold blue configuration. The close-up shot reveals the watch in sharp detail: a large 44mm case, characteristic porthole bezel secured by six H-shaped screws, a rich blue sunburst dial with applied baton indices, three white sub-registers, and a coordinated blue rubber strap with visible textile underlayer — a hallmark of Hublot's dual-material strap construction.

The reference points strongly to the Hublot Big Bang Steel Blue, reference 301.SX.7170.LR, part of Hublot's long-running colour-coded Big Bang line. The 44mm case is rendered in polished and satin-finished steel, housing the in-house HUB4100 self-winding chronograph movement — a column-wheel COSC-certified calibre offering 42 hours of power reserve with a 4Hz beat rate. The dial layout features three symmetrical counters: a 30-minute recorder at 3 o'clock, running seconds at 9, and a 12-hour totaliser at 6, all in matching blue.

The Big Bang, launched in 2005 by then-CEO Jean-Claude Biver, became a defining watch of the 2000s luxury sports segment. Its "fusion" philosophy — mixing materials, colours, and finishes — gave it immediate visual impact and a loyal following among athletes and entertainers. The blue steel variant occupies a sweet spot: sporty enough for casual settings, polished enough for a suit. It remains one of the more collected non-limited Big Bang references on the secondary market.

Deschamps's association with this model is contextually coherent. Hublot has been an official partner of UEFA since 2012 and has held timing rights for multiple major tournaments including the FIFA World Cup. As the coach who delivered France's 2018 World Cup title, Deschamps is embedded in football's highest echelon — precisely the demographic Hublot courts.

On the primary market, the Big Bang Steel Blue 44mm retails in the $15,000–$18,000 USD range depending on regional pricing and configuration. Grey-market examples trade at a modest discount, typically between $12,000 and $14,500, reflecting healthy but not speculative demand.