Rapper Travis Scott spotted wearing a Richard Mille

Travis Scott appeared on the cover of GQ's September issue wearing one of the most elusive pieces in Richard Mille's current catalogue: the RM07-03 'Marshmallow' in white ATZ ceramic, part of the limited BonBon Collection restricted to just 30 examples globally. The pairing of a rapper known for boundary-pushing creative direction with one of watchmaking's most conceptually audacious pieces is entirely fitting.

The Richard Mille RM07-03 is built around the brand's signature tonneau case architecture, here executed in ATZ — aluminium toughened zirconia — ceramic. This grade of ceramic sits significantly harder on the Vickers scale than standard zirconia, offering exceptional scratch resistance while delivering the pure, uninterrupted white that earns this reference its 'Marshmallow' nickname. The case measures 52.63 x 34.40 mm with a thickness of 13.72 mm, housing the automatic calibre CRMA7 — a skeletonised movement with a variable geometry rotor, 50-hour power reserve, and the characteristic Richard Mille engineering language of bridges and baseplate machined from grade 5 titanium.

Within the BonBon Collection, each reference takes its name from a sweet — Marshmallow, Lollipop, Jellybean — an editorial conceit that plays against the watch's uncompromising technical specification. The series was designed primarily for the female collector market, but Richard Mille has never enforced that distinction, and the RM07-03's oversized case sits comfortably on larger wrists. At 30 pieces, allocation was tightly controlled through Richard Mille's authorised dealer network, making open-market acquisition a significant challenge from launch.

Travis Scott's relationship with luxury watchmaking is well-documented. He has been seen with multiple Patek Philippe complications and Audemars Piguet Royal Oaks, but his reach into limited-edition Richard Mille territory signals a collector sensibility operating at the higher-altitude end of the market. The GQ cover placement ensures the RM07-03 'Marshmallow' reaches an audience beyond traditional watch media.

The Richard Mille RM07-03 BonBon 'Marshmallow' carried a UK list price of approximately £120,000 at launch. On the secondary market, extreme rarity and the collector premium attached to the BonBon series have pushed grey-market values considerably above retail, with comparable BonBon references trading at substantial premiums wherever they surface at auction or through specialist dealers.