Pilot Kevin Magnussen spotted wearing a Cyrus

Kevin Magnussen's shock pole position at Interlagos in November 2022 was one of the most surprising qualifying results in recent Formula 1 memory. The Haas driver, racing for a team that typically battles mid-grid, topped the timing sheets in wet conditions — and when he emerged for the post-qualifying celebrations, the watch on his wrist was every bit as unexpected as the result: a Cyrus Klepcys Dice in black DLC-coated titanium, one of only 50 examples ever produced.

Cyrus is a Geneva-based independent manufacture founded in 2010, and the Klepcys Dice represents the pinnacle of its technical ambition. The 'DICE' acronym — Double Independent Chronograph Evolution — describes the watch's defining complication: two separate chronograph mechanisms, each with its own start/stop/reset control, that can be operated independently or in tandem. This architecture allows the wearer to time two separate events concurrently, a function genuinely useful in motorsport contexts and fiendishly complex to engineer mechanically. The movement, developed fully in-house, is visible through the aggressively skeletonized dial, exposing gear trains, bridges, and column wheels in a layout that prioritizes legibility despite its architectural density.

The case is a curved, barrel-shaped titanium construction measuring approximately 44mm, treated with black DLC (Diamond-Like Carbon) coating for scratch resistance and a stealth aesthetic. Blue and red accent details on the hands, sub-registers, and pushers give the watch a motorsport sensibility without veering into costume territory. The grey textile strap completes a coherent, purposeful design language.

For collectors, the Cyrus Klepcys Dice occupies an interesting niche: it offers genuine in-house independent-chronograph complexity at a price point well below the grandes maisons, while the 50-piece limitation creates real scarcity. Cyrus watches rarely appear on the secondary market, and when they do, prices hold firmly relative to retail.

Magnussen has been an ambassador for Cyrus, and the brand's association with Haas F1 makes this sighting organic rather than contractual theatre. Seeing the Klepcys Dice on the wrist of a newly-minted pole-sitter, in front of a global television audience, was the kind of authentic exposure that no marketing budget reliably buys.